Naturally powerful. Consciously made.
We believe skincare should be as kind to your skin as it is to the planet. That is why we use only natural and organic ingredients, free from harsh chemicals, synthetic fragrance and needless additives.
Our formulas are designed to nourish with gentle, skin-loving botanicals, rich in nutrients your skin recognises and responds to. We never test on animals and we never use ingredients that are. By choosing certified organic and sustainably grown ingredients wherever we can, we reduce our footprint and keep our clean-beauty promise to both your skin and the earth.
Nature provides. We simply refine.
Natural & organic first
Plant oils, fruit extracts, mineral clays and floral waters lead our formulas, complemented by well-chosen vitamins and antioxidants.
Cruelty-free, always
We never test on animals and never work with ingredients that are. Our balms and lip care use candelilla wax, not beeswax, so much of the range is vegan too.
Responsibly sourced
We favour certified-organic and sustainably grown botanicals, and ask suppliers for documentation on ethical, child-labour-free sourcing.
Small-batch & considered
We make in small batches in Kuala Lumpur so nothing sits, and design our Reset Loop refills to keep glass in use instead of the bin.
Ingredients we never use
Carefully formulated without synthetic chemicals, harsh preservatives and artificial fragrance. Here is what you will never find in a Nova product, and why.
A common preservative linked to skin irritation and hormone concerns. We use gentle food-grade preservative systems instead.
Harsh foaming agents that strip the skin of its natural oils and can leave it dry and reactive.
A frequent trigger for irritation and allergies. Any scent in our products comes from the botanicals themselves.
Plasticisers with possible hormonal effects, often hidden inside "fragrance".
An antibacterial agent tied to concerns around resistance and long-term exposure.
A skin-lightening agent we avoid entirely in favour of gentler brighteners like Vitamin C.
Added purely for looks, with no benefit to the skin and a risk of sensitivity.
Occlusive fillers we replace with plant oils your skin recognises.
We take ethical sourcing seriously. Our suppliers provide documentation confirming responsible, transparent practices and that colour pigments come from monitored operations where child labour is prohibited.
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Prefer to talk? Visit the atelier in Bangsar.