Coach
Fiona Craddock
ICF ACC · CMI Level 7
Founded, grew and sold a three-site kitchenware retail chain. Coaches retail, hospitality and consumer businesses — and anyone facing a stock room at midnight.
Fiona opened her first kitchenware shop in Glasgow with a credit card and a theory; twelve years later she sold a three-site chain with a thriving online arm to a family office in 2019. In between she learned retail’s particular mathematics — cash tied up in stock, margins nibbled by delivery, staff rotas as a second full-time job — and the owner-dependence that comes from being the only person who can do the buying. She coaches retail, hospitality, e-commerce and consumer brands, with a soft spot for founders in year three, "when the adrenaline has worn off and the lease has not". ICF ACC, CMI Level 7.
“Turnover is vanity, profit is sanity, but cash is the one that texts you at 2am.”
Coaching focus
Retail & hospitalityE-commerce & consumer brandsCash & stock discipline
Writing
Free discovery call
Talk it through with someone who has carried it.
A free 45-minute discovery call. You talk, we ask questions, you leave with an honest read — whether or not that involves us.
No slides. No pressure. No cold calls afterwards.