Coaching for owner-managed businesses, £750k–£10m0113 496 0810

FAQs

Everything owners ask before calling.

If your question is not here, ask it on the discovery call — the answer will be just as blunt.

What does business coaching actually cost with Keelworth?

Our fees are published — unusual in this industry, deliberate on our part. One-to-One Coaching is £1,150 per month (six-month minimum). The Peer Board is £495 per month. The Scale Programme is £3,900 for the twelve-week cohort. All prices exclude VAT. The Discovery Call is free and stays free. There are no enrolment fees, materials fees or surprises.

How is coaching different from consultancy?

A consultant does the work and hands you a report; the knowledge leaves with them. A coach builds the capability in you and your team, so the improvement stays when the engagement ends. We are firmly the second kind. We will never run your business for you — partly on principle, mostly because it does not work.

Is coaching regulated? What qualifications should I look for?

Coaching is unregulated in the UK — anyone can print the business card, which is exactly why accreditation matters. Every Keelworth coach holds a credential from the International Coaching Federation (ICF) or the European Mentoring & Coaching Council (EMCC), and every coach has personally run or directed a business at scale. We follow the ICF Code of Ethics, carry £2m professional indemnity insurance, and publish our complaints procedure.

What size of business do you work with?

Owner-managed businesses turning over roughly £750k to £10m, typically with 5 to 80 staff. Below that range, the constraint is usually sales rather than structure and a coach is rarely the best next spend; above it, you likely need an executive team programme rather than owner coaching. We will tell you honestly on the Discovery Call if we are not the right fit — it happens about a third of the time.

How quickly should I expect results?

Structural results show inside a quarter: a working weekly rhythm within a month, a one-page Growth Ledger within two, measurably fewer owner-interruptions within three. Financial results follow structure — our average client grows revenue 41% over 24 months, but we would distrust anyone promising you a number before seeing your ODI score.

What happens on the free Discovery Call?

Forty-five minutes by video or at Flax Works. You talk, mostly; we ask questions about how the business runs and where it leans on you. You leave with an honest read on whether coaching would move the needle and which programme fits — or a straight "not yet, do these two things first". No slides, no pressure, and we never cold-call afterwards.

Do you offer any guarantee?

If after your first paid month of One-to-One Coaching you do not believe the engagement will pay for itself, we refund that month in full and part as friends. It has been claimed twice in thirteen years. We cannot guarantee outcomes — anyone who does is selling something else — but we can guarantee you will know within a month whether this is working.

Can coaching be funded or subsidised?

Sometimes. Some clients use the government-backed Help to Grow: Management course (90% subsidised, delivered through business schools) alongside our work — the two complement each other well and we will happily point you at it first if budget is the constraint. Coaching fees are generally an allowable business expense for tax purposes, though you should confirm specifics with your accountant.

Is what I share confidential?

Completely. Engagements are covered by a written confidentiality agreement; Peer Board members additionally sign a mutual NDA before their first board day. We are registered with the ICO (ZA557201) and handle your information under UK GDPR. Your competitors will never know you work with us unless you tell them — several clients ask us to keep it quiet, and we do.

What if my business is outside Yorkshire?

One-to-One Coaching works by video for around a third of our clients, from Carlisle to Cornwall. The Peer Board and Scale Programme are in-person at Flax Works — the room is most of the value — so they suit owners within striking distance of Leeds. If you are elsewhere in the UK, book a Discovery Call anyway; we know good practices in most regions and will refer you honestly.

Free discovery call

Talk it through with someone who has carried it.

A free 45-minute discovery call. You talk, we ask questions, you leave with an honest read — whether or not that involves us.

No slides. No pressure. No cold calls afterwards.

Call Book a discovery call
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