Who we coach
Owner-managed. £750k–£10m. Carrying too much.
Sector matters less than shape — but it is easier to trust a coach who has had your Tuesday. Each sector below is led by a coach who has operated in it.
Trades & construction. Electrical, plumbing, joinery, groundworks, shopfitting. The pattern: the owner is the best pair of hands and the only estimator, and growth means more owner. We move quoting into price books, scheduling into triage rules, and quality into checklists that survive a busy Tuesday.
Lead coach: Imran ShafiqICF PCC · Lean Six Sigma Black BeltManufacturing & engineering. Precision, fabrication, food production, packaging. Owner-knowledge lives on the shop floor and in one irreplaceable head. We systemise the tribal knowledge, put a number on every seat, and build the second shift the owner never had capacity to supervise.
Lead coach: Imran ShafiqICF PCC · Lean Six Sigma Black BeltAgencies & professional services. Creative, digital, consultancies, recruiters. The founder sells the work, does the work, apologises for the work. We get the founder off the tools, narrow the service list, and move pricing from day-rates to value — the plateau usually breaks within the year.
Lead coach: Sarah PembertonICF PCC · EMCC Senior PractitionerRetail, hospitality & consumer. Multi-site retail, cafés and restaurants, e-commerce brands. Cash lives in stock, margins die by a thousand cuts, and the owner does the buying because nobody else can. We build the cash disciplines first — then the delegation the rota has been waiting for.
Lead coach: Fiona CraddockICF ACC · CMI Level 7Wholesale, distribution & logistics. The founder’s own trade. Thin margins, big vehicles, customers who ring the owner directly. We put the Growth Ledger on the wall, give dispatch its own decision rules, and build the operations seat the owner has been filling since the second van.
Lead coach: Daniel OkaforICF Master Certified Coach (MCC) · CMI Level 7Practices preparing to exit. Accountancy, legal, surveying, financial services — and any owner three-to-five years from wanting out. Buyers discount everything that depends on you. We build the owner-independence, clean numbers and second relationships that diligence pays a premium for.
Lead coach: Tom ElleryICAEW Chartered Accountant · ICF ACCUnder £750k? The constraint is usually sales, not structure — a coach is rarely your best next spend, and we will say so. Over £10m with a full executive team? You need an organisational programme rather than owner coaching; we know good ones and refer honestly.
Free discovery call
Talk it through with someone who has carried it.
A free 45-minute discovery call. You talk, we ask questions, you leave with an honest read — whether or not that involves us.
No slides. No pressure. No cold calls afterwards.