Wholesale bakery, Halifax
One page of numbers ended the 5am cash panic
“We were making money and I was still checking the bank at five in the morning. Tom made us put everything on one page. The page was horrifying. Then it wasn’t.”
Joanne Fern, Director
Fernway supplied 90 cafés and delis across West Yorkshire and had never once known its true weekly position. Debtors drifted to 70+ days because chasing felt rude; two hero products had been priced below cost since an ingredient spike nobody passed on. Joanne joined a Peer Board, built the Growth Ledger with her board chair, gave collections to a named owner with a script, and re-priced the range. Thirteen months cash-positive and counting; the 5am bank check has been replaced by a Friday afternoon glance at one page.
Figures client-reported; identity details lightly altered at the client’s request. Results depend on implementation.
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