Project Marketing
We take mid to high-end residential launches to market: pricing strategy, gallery set-up, negotiator briefing and weekly sales reporting to the developer.
We sell new stock for developers in the mid to high-end residential segment. The work starts before the gallery opens, with a pricing recommendation built on what is actually transacting nearby, not on what the neighbouring project is asking.
What we handle
- Pricing and phasing strategy built on transacted comparables in the catchment
- Sales gallery set-up, show unit briefing and collateral review
- Negotiator briefing and accreditation for the project
- Registration campaign, preview and launch-day management
- Weekly sales reporting: bookings, conversions, drop-offs and the reasons behind them
- Loan conversion tracking with panel bankers through to SPA signing
How it works
Price it against evidence
A recommended price list and phasing plan, defended with transacted comparables.
Build the campaign
Registration, preview, launch. Gallery and negotiators briefed to one script.
Report weekly
Bookings, conversion rate and loan status, with a written recommendation each week.
What do we do?
Before launch
- Catchment study and buyer profiling
- Price list and phasing recommendation from transacted comparables
- Show unit and sales gallery briefing
- Collateral and floor plan review for accuracy
At launch
- Registration campaign and preview management
- Negotiator accreditation and scripting for the project
- Launch day booking process and queue management
- Panel banker attendance for on-the-spot pre-approval
After launch
- Weekly sales reporting: bookings, conversions and drop-off reasons
- Loan conversion tracking through to SPA signing
- Price and package recommendations as absorption changes
- Handover coordination with the developer at vacant possession
Galleries and launches
Sales galleries, show units and completed schemes we have marketed. Names are illustrative.
Related services
Asset Management
We run condominiums, retail lots and office blocks day to day: service charge collection, maintenance contracts, statutory compliance and sinking-fund planning.
Corporate Real Estate
Tenant representation, lease renewals, relocations and portfolio reviews for occupiers, whether local, regional or cross-border.
Academy & Training
Kirana Academy trains new negotiators to REN standard and runs continuing practice modules for the wider team.
Tell us the property and the deadline.
We will put the right department on it, not a call centre.