The maths of a price rise (and why you keep not doing one)
At a 30% gross margin, an 8% price rise lets you lose one customer in five and still bank more profit. Here’s the arithmetic that makes the awkward conversation easy.
INSIGHTS / FIELD NOTES
Short, practical pieces written by the coaches between sessions. Everything here has been used on a real client in the last year.
At a 30% gross margin, an 8% price rise lets you lose one customer in five and still bank more profit. Here’s the arithmetic that makes the awkward conversation easy.
Track one fortnight in half-hour blocks and grade each block A to D. Most owners find twenty hours of C-and-D work — and that’s the real growth budget.
Profit is an opinion; cash is a fact. How to measure your cash gap in days, and the four levers that close it without borrowing a penny.
The jump from "owner plus helpers" to "owner plus a manager" fails more often than any other growth move. A scorecard, not a job ad, is what makes it stick.
Your biggest account can be your worst business. Score every major customer on margin, cash, strain and strategy — then re-price or release the bottom of the table.
Every fix a buyer would demand — owner-independence, clean numbers, spread customers — pays you now, whether or not you ever sell. Start the five-part checklist this year.
THE FIRST STEP
A 90-minute Survey Session at Blossom Street or on video: your numbers on the table, an honest read of the terrain, and a first route card to keep — whether or not we ever meet again.
NO OBLIGATION · NO FOLLOW-UP PESTERING · EST. 2012
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