WHO WE COACH / HOSPITALITY & LEISURE
Hospitality & Leisure
Restaurants, bars, cafés, gyms and salons — margin businesses coached by an operator who ran four sites through the hardest decade in the trade.

THE PROBLEMS WE SEE WEEKLY
- GP fine on paper, gone by Sunday: wastage, comps and rota drift
- The owner on the floor six shifts a week, "temporarily", for years
- Menus priced by copying the place over the road
- One bad month from serious trouble, every month
THE NUMBERS WE WATCH
GP% by lineLabour % vs forecastMargin per cover / per memberOwner shifts per weekSam Okafor opened his first site at 27 and ran four through energy shocks and wage inflation. His coaching lives in the fifteen-minute increments where hospitality margin is won: rota built to forecast, GP tracked by line not by vibes, and a menu engineered so the things people order most are the things that make you money.
Fellside hospitality clients build a weekly rhythm — Monday numbers, Tuesday rota, one manager per shift genuinely in charge — that gets the owner off the floor without the wheels coming off. Then, and only then, we talk about site two.
Typical clients: single sites to small groups, £350k–£4m. Fern & Coal took food GP from 62% to 71% and gave its founder her Sundays back — the case study shows the menu maths.
YOUR COACH
Sam Okafor
“Hospitality margins are lost in fifteen-minute increments. So is the owner’s life. Both are fixable with the same rota.”
Ran a four-site Manchester restaurant group through the hardest decade hospitality has ever had. Coaches service businesses on sales, rotas and margin per cover.
ILM Level 5 Certificate, Effective Coaching & Mentoring · Association for Coaching member
Full profile
FROM THE CLIMB LOGS
Food GP 62% → 71% and the founder’s Sundays returned
THE FIRST STEP
Walk the first mile with us. Free.
A 90-minute Survey Session at Blossom Street or on video: your numbers on the table, an honest read of the terrain, and a first route card to keep — whether or not we ever meet again.
NO OBLIGATION · NO FOLLOW-UP PESTERING · EST. 2012