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WHO WE COACH / HOSPITALITY & LEISURE

Hospitality & Leisure

Restaurants, bars, cafés, gyms and salons — margin businesses coached by an operator who ran four sites through the hardest decade in the trade.

Hospitality & Leisure — coached by Sam Okafor

THE PROBLEMS WE SEE WEEKLY

  • GP fine on paper, gone by Sunday: wastage, comps and rota drift
  • The owner on the floor six shifts a week, "temporarily", for years
  • Menus priced by copying the place over the road
  • One bad month from serious trouble, every month

THE NUMBERS WE WATCH

GP% by lineLabour % vs forecastMargin per cover / per memberOwner shifts per week

Sam Okafor opened his first site at 27 and ran four through energy shocks and wage inflation. His coaching lives in the fifteen-minute increments where hospitality margin is won: rota built to forecast, GP tracked by line not by vibes, and a menu engineered so the things people order most are the things that make you money.

Fellside hospitality clients build a weekly rhythm — Monday numbers, Tuesday rota, one manager per shift genuinely in charge — that gets the owner off the floor without the wheels coming off. Then, and only then, we talk about site two.

Typical clients: single sites to small groups, £350k–£4m. Fern & Coal took food GP from 62% to 71% and gave its founder her Sundays back — the case study shows the menu maths.

YOUR COACH

Sam Okafor

“Hospitality margins are lost in fifteen-minute increments. So is the owner’s life. Both are fixable with the same rota.”

Ran a four-site Manchester restaurant group through the hardest decade hospitality has ever had. Coaches service businesses on sales, rotas and margin per cover.

ILM Level 5 Certificate, Effective Coaching & Mentoring · Association for Coaching member

Full profile
Sam Okafor, Coach — Hospitality & Sales Lead

FROM THE CLIMB LOGS

Food GP 62% → 71% and the founder’s Sundays returned

Fern & Coal

FERN & COAL · ALTRINCHAM · 12 MONTHS

Jess Fern opened her second site eleven months before she met Sam, and the second site was quietly eating the first. No weekly numbers, menus priced by looking at the café over the road, and the owner covering every gap in every rota — six shifts a week, "temporarily".

Read the full log

THE FIRST STEP

Walk the first mile with us. Free.

A 90-minute Survey Session at Blossom Street or on video: your numbers on the table, an honest read of the terrain, and a first route card to keep — whether or not we ever meet again.

NO OBLIGATION · NO FOLLOW-UP PESTERING · EST. 2012

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