WHO WE COACH / TRADES & CONSTRUCTION
Trades & Construction
Heating firms, electrical contractors, groundworks, fit-out — businesses that came off the tools and hit the ceiling every trade hits.
THE PROBLEMS WE SEE WEEKLY
- Winning work on price, then losing the margin in snagging and dead time
- Cash swallowed by the gap between doing the work and getting paid for it
- The owner pricing every job because nobody else can be trusted to
- Good tradespeople who can’t be promoted because there’s no structure to promote them into
THE NUMBERS WE WATCH
Labour recovery rateQuoted vs invoiced marginDebtor days & retentionsOwner hours on the toolsMartin Ashworth spent twenty-six years in contracting before he coached a single client, and it shows in the first session: he will ask for your day-rates, your last five quotes and your debtor days before he asks about your goals.
The trades playbook at Fellside is unglamorous and proven: reprice labour properly (most firms are 8–15% under), split quoting from the owner’s diary, chase retentions like they’re owed to you (they are), and build the first layer of supervision so the business can price, deliver and invoice without you on every site.
Typical clients: 4–40 staff, £400k–£8m, often family businesses in their second generation. Read how Padley Heating & Plumbing added £94k of net profit in fourteen months without a single new customer.
YOUR COACH
Martin Ashworth
“A price is a decision about which jobs you want to lose. Most firms have never made it on purpose.”
Chartered quantity surveyor turned construction director. Twenty-six years of pricing jobs, chasing retentions and turning subcontractor chaos into margin.
MCIOB · ILM Level 7 Certificate, Executive Coaching & Mentoring
Full profile
FROM THE CLIMB LOGS
£94k of extra net profit without a single new customer
THE FIRST STEP
Walk the first mile with us. Free.
A 90-minute Survey Session at Blossom Street or on video: your numbers on the table, an honest read of the terrain, and a first route card to keep — whether or not we ever meet again.
NO OBLIGATION · NO FOLLOW-UP PESTERING · EST. 2012