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Landing Pages
BB Pesta 2026 is the national camp of The Boys' Brigade in Malaysia, held in Penang and expecting between 1,500 and 2,000 campers. Seed Light designed and built its landing page: five days of programme, a bilingual English and Chinese build, and two separate registration paths on one page.
What we did
English and Chinese switch in place, so nothing is buried on a second site nobody links to.
Programme cards, a day-by-day itinerary, a gallery and an FAQ, ordered so nobody has to hunt.
Contingents and individuals sign up differently, so the page routes them separately.
Days, hours and minutes to the camp, which is what turns a maybe into a sign-up.
A gallery of the real thing sells the camp to a teenager better than any copy.
Most campers open it on a phone, so the layout, the menu and the forms were designed there first.
An FAQ covering cost, dates, travel and what to bring, so the organisers answer them once.
Compressed imagery and no heavy frameworks, so it opens quickly on a slow connection.
Behind the page
The offer
People decide in about a minute. Five days of programme sits in one card per activity, each with a photo, so a camper sees what they get without reading a page of text.
One idea per card
Easier to take in than a long list.
A photo with each
Shows the thing instead of describing it.
Short lines
Read in a minute, not five.
Written for the decider
The teenager chooses, the officer signs.
Social proof
People want evidence before they commit. Photos from the last camp sit directly above the sign-up, so proof is the last thing seen before the decision.
Real photos
From the last camp, never stock.
Placed above the form
Seen while they are deciding.
People like them
Campers see themselves in it.
Loads fast
Slow proof is proof nobody sees.
The action
Two asks on one page split the attention. This one repeats a single button from the top banner to the sticky bar, so there is only ever one thing to do.
One button, repeated
The same action wherever they stop.
One offer only
A second would split the attention.
Status shown first
Nobody fills in a closed form.
Still collects names
A full camp keeps the next intake warm.
Captured from the live site at every screen size
The client
The Boys' Brigade in Malaysia runs BB Pesta, its national camp and convention, first held in 1966. The 2026 edition is hosted in Penang from 28 December to 1 January, and expects between 1,500 and 2,000 campers from Malaysia and overseas.
Campers arrive with their contingent, so the site has to speak to two readers at once: the officer registering a group, and the teenager deciding whether they want to go.
The brief
One page that explains the camp, holds five days of programme detail, and takes contingent and individual registrations, in English and Chinese.
What we delivered
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Results so far
Real client numbers100+
Brands served
28,441+
Leads generated
$4.1M+
Sales made for clients
Up to 13x
Return on ad spend
Leads per month, trending up
