An advertising agency that brings in sales

It depends on whether people are already searching for what you sell. If they are, search comes first. If they do not know they need it yet, social and video do the work. Most accounts end up running both, and we start with the one that pays back soonest.

Enough to get a clear answer within a month, which is usually less than people expect. We would rather prove one channel on a small budget than spread a big one thinly across four and learn nothing.

Yes. Creative is the biggest lever in paid advertising, so it is not outsourced or left to you. New images, video cuts and copy go out every month as part of the work.

An advertising agency decides where your money goes, makes the adverts, runs the campaigns and reports what came back. The planning and the creative are the parts that decide whether it works. Anyone can put a budget into a platform, and that is not what you are paying an advertising agency for.

Ask who owns the accounts, what the reporting shows, and how often the creative changes. An advertising agency that keeps the account in its own name, reports impressions, and runs the same advert for a year has answered all three questions badly.

There are two numbers: what you pay the agency to run the work, and what you spend with the platforms. We charge for the management and your budget goes straight to the platform from your own account, so nobody has a reason to push you to spend more.

Advertising is the fastest channel there is, which is the main reason to hire an advertising agency at all. You will see clicks the first week and a fair read on cost per lead within a month. What takes longer is getting that cost down, which is creative testing rather than budget.

Yes, always. No advertising agency should hold your accounts. Every one is created in your name with us added as a user. If we stop working together you keep the campaigns, the creative, the audiences and the history, and you remove our access.

Usually yes, and it is often faster than starting again. Any advertising agency worth hiring will keep an account with spend history rather than wipe it. We audit what is there, turn off what is wasting money, and rebuild only the parts that need it.

An advertising agency buys attention with a budget. A marketing agency usually covers the earned side as well, things like search rankings, content and email. We do both, so if paid is not the right answer for you we will say so rather than sell you a campaign.