Advertising agency in Kuala Lumpur that brings in leads

You stop trying to outbid people and start out-advertising them. Placement is for sale to anyone with a card. A better offer, a sharper picture and a page that keeps its promise buy attention that money alone cannot, and they lower what a lead costs at the same time.

Run it where the buying intent is high enough to carry the price, and let social and video do the cheaper work of getting known. Sending every ringgit into the most contested words in the country is how budgets disappear by the third week.

We do, in house, and several versions at a time. In a crowded market one idea is a guess. Running three and keeping the winner is how the cost per lead comes down month after month.

It depends on how many channels are in the plan and how much creative the account needs each month. One channel with existing pages is small work. Search, social and video with new pages and fortnightly creative testing is a much bigger one, so we scope it on a call and quote line by line.

Because every competitor you have is bidding for the same handful of words, and a few of them are willing to lose money for a while. The way out is a better offer and a better page, which lower the price you pay for the same position.

Usually, because search only catches the people already looking, and that pool is fixed. Social and video make more people look, which feeds search the following month. The two channels together cost less per lead than search alone once they settle.

You will see clicks the first week and a fair read on cost per lead after four weeks. Volumes here are large enough that a month gives a real answer, which is the one advantage of an expensive market.

Monthly at least, and fortnightly on a busy account. Audiences here see thousands of adverts a week, so the same picture stops working faster than most owners expect and the cost climbs quietly while it does.

You do, every one. They are opened in your name with us added as a user, so the campaigns, the audiences and the spend history are yours. If we stop working together you remove our access and nothing pauses.

Yes, and keeping the spend history usually beats a clean start. We read what is there, switch off what is losing money, and rebuild the parts that are holding the account back.

Only if you want to. We run KL projects on scheduled calls and shared files, and we travel down when a project genuinely warrants a kick-off in the room. Most clients find the weekly rhythm more useful than the meeting.

For the broadest terms, often yes, and chasing them wastes money. What usually works is being specific: your service plus your district, or your service plus the exact thing you are best at. Those are winnable and they bring better leads anyway.