
Our own campaigns keep bidding against each other.
sem agency kuala lumpur
Seed Light is an SEM agency in Kuala Lumpur. We run Google and Microsoft Advertising with keywords, ads, bids, landing pages and campaign lead tracking.



The stack
The paid search stack
Where we work
We focus paid search on search terms and customer demand in Kuala Lumpur.
We also work with businesses in Sri Petaling, Setapak, Wangsa Maju, Desa ParkCity, Titiwangsa and Sentul.

Auction pressure shows up as impression share lost to rank, and the answer to that is usually relevance and landing pages before it is a higher bid.
Businesses based in this area

A form completion and a document download are worth very different amounts, so values are attached before any return based bid strategy is switched on.
Businesses based in this area

Match type choices are reviewed monthly, because a term that earned its place on phrase match often needs pinning to exact once it is proven.
Businesses based in this area

Where two languages are bid on, each gets its own ad groups and its own negatives, so the reporting is not blending two separate auctions.
Businesses based in this area

Location targeting is checked against the location report, since an account can be set up correctly and still be paying for searches from outside the area.
Businesses based in this area

Search partner and display network settings are reviewed, because an inherited campaign often carries placements nobody remembers choosing to buy.
Businesses based in this area
Common problems
These search advertising problems make it harder to control spending, test adverts and track enquiries.

Our own campaigns keep bidding against each other.

Broad match keeps bringing in searches that do not fit.

People already searching for us are counted as new leads.

The same old adverts keep running without being tested.

Reports show advert positions but leave out calls and enquiries.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Organise campaigns around buyer intent.

Target searches for each service you offer.

Exclude terms that do not match your offer.

Test advert wording that drives enquiries.

Raise bids on searches that convert.

Match each advert to a focused landing page.
What matters
Not every relevant query deserves the same bid. We compare search intent and conversion history so the account spends more on terms with clearer business value.
Search terms monitored
Review real query data regularly.
Ongoing negative keywords
Block non-buyer searches repeatedly.
Sem Lead quality filtering
Keep junk out of conversion totals.
Reduce unproductive spend
Cut terms that fail to create value.

SEM is strongest when it captures customers near the decision stage. We prioritise intent-rich keywords and make sure the ad and landing page speak to the same need.
Page matched to each intent
Use distinct pages for distinct needs.
Campaign-level budgets
Allocate spend by value and priority.
Search-term reach controlled
Use match settings deliberately.
Lean account setup
Keep the structure clear and useful.

The right cost per click depends on what happens after the visit. We evaluate conversion rate and customer value so bidding decisions reflect the real opportunity behind each search.
Keyword and landing page fit
Use relevance to support conversion.
Aligned campaign message
Carry the ad value onto the page.
Fast pages on mobile
Reduce friction after paid clicks.
Every optimisation measured
Review the effect of each adjustment.

Clicks describe traffic, not commercial success. We track meaningful enquiries so campaign decisions are based on the actions that have a chance of becoming revenue.
Measure real conversions
Track actions creating customer value.
Unified paid-search report
See both search platforms side by side.
Clear monthly update
Explain important account changes.
Budget follows the data
Reallocate investment from results.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We review spend, searches and leads.
We match offers to searches, ads and pages.
We set campaigns, keywords and budgets.
We verify calls, forms, links and tracking first.
We use lead quality to cut waste and tune bids.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads