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Seed Lighthome

content marketing agency

Content Marketing Built to Generate Qualified Leads

Seed Light is a content marketing agency. We plan, research, write and publish content around what your buyers search before they decide. You approve every draft.

  • A consistent writer
  • Approve before publishing
  • Month to month
  • Leads and enquiries tracked
A content proposal page with the scope itemised line by line
An approval panel headed Ready to publish listing four bookshop article titles with green ticks
A monthly content report listing articles delivered, their page views and the enquiries each produced.

The stack

Tools behind the content workflow

Common problems

Why most content retainers leave clients guessing

These content service problems make it harder to plan, approve and track the work.

Velocity Cycles has a content package proposal with question marks beside Articles, Topics, and Reports.
Reason 01

You pay for a content package without knowing what gets produced.

Maison Petal's Google Analytics report shows traffic at 14,200 while inquiries from content are not linked.
Reason 02

Monthly reports show traffic, but do not link the work to enquiries.

Whitmore Legal's Google Docs draft has three red strikethroughs and 38 comments beside an office photo.
Reason 03

Drafts need heavy edits because the writer never learns your business.

ClearView Optometry's service agreement highlights a 24-month minimum term in red with a locked-in warning.
Reason 04

You are locked into a long agreement before anything is proven.

Riverbend Vet's Gmail inbox shows three draft questions with no reply for nine days.
Reason 05

Questions and revisions take too long because nobody owns the account.

Where we start

Fix the biggest problem first

We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.

Show us what you have

What the engagement includes

What our content marketing service includes

What a content marketing agency should hand over every month, so you always know what the invoice bought.

A Google Sheets content plan with three skincare topics, their monthly searches and publish months

Research and planning

Research buyer questions and plan topics.

A wine merchant article open in Google Docs with one editor comment in the margin

Writing and editing

Write, edit and fact-check each article.

A Google Docs comment thread where the client has replied approved to publish

Approval before publishing

Send each draft for approval before release.

A cycling article in the WordPress editor with the publish panel showing it live

Publishing and formatting

Format, link and publish each article.

The Google Docs version history of a restaurant article showing three dated rewrites

Updating old pages

Update old pages with accurate information.

A Google Analytics pages report showing three articles with their views and key events

Monthly reporting

Track content results in a monthly report.

What matters

What you get every month

01Writing capacity

Publish consistently without adding workload

Content requires planning, research, writing and review every month. We manage that process for you so publishing stays consistent without adding another recurring task to the internal team.

Dedicated writer

Use one primary writer on the account.

Kickoff interview

Capture expertise before writing starts.

Written in your voice

Use your language and real examples.

Backup writer ready

Keep a second writer briefed.

The WordPress posts list showing three patisserie articles scheduled for future dates
02Editorial control

Show customers the expertise behind your business

Customers want evidence that the business understands their problem. We turn your knowledge, examples and point of view into useful content that demonstrates expertise before the sales conversation.

Approve the content plan

Sign off planned pieces before writing.

Approve every draft

Review content before publication.

Feedback kept in one place

Keep comments and revisions together.

Fixed publishing dates

Set release dates in advance.

An article open in a browser, zoomed in on the author box naming the optometrist and the qualification
03Commercial reporting

Use content to generate more leads

Content should support customer acquisition, not exist only to fill a publishing calendar. We track how pages contribute to visits, enquiries and leads so the programme stays connected to commercial outcomes.

Leads by article

See which pieces connect to enquiries.

One combined report

Bring SEO, content and leads together.

Plain-language summary

Explain changes without jargon.

Call out what failed

Change direction when topics miss.

A Google Analytics landing pages report showing sessions and key events for three articles
04Lasting demand

Create demand through useful content

Customers often begin with a question rather than a provider in mind. We publish useful answers around those questions so the business can create interest before the buyer reaches the sales stage.

Agency keyword research

Choose topics from searches buyers use.

One topic per page

Give each piece a clear search subject.

SEO built into the writing

Structure content for search.

Long-lasting search traffic

Build content that keeps attracting.

A Google results page for a jewellery care question with a boutique's guide ranking first

Case studies

Real client work and website concepts

Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to13x

Return on Meta ad spend

Tallied from client ad accounts and store reports. See the numbers on our results page.

How it works

How we run content marketing accounts

  1. Week 1

    Scope the account

    We learn what you sell and what buyers ask first.

  2. Week 2

    Agree the plan

    You see the topics and order before writing begins.

  3. Monthly

    Draft approval

    Your writer drafts it. Nothing publishes without you.

  4. Monthly

    Publish and link

    Formatted, linked and joined to the service page.

  5. Ongoing

    Report and adjust

    We review what gained visibility.

What to compare

What to compare before choosing a content marketing agency

What you getSeed LightOther competitors
One named writerOne writer named on your accountWork is commonly spread across a pool of writers
The same writer stays on the accountThe same writer each month, with cover briefedContinuity varies, so ask who stays on it
You approve before publishingYou see the plan and every draft firstApproval steps vary, so confirm what you see
On-page SEO includedTitles, headings and links done with the draftSEO is often a separate line from the writing
You own the contentEverything published stays yours to reuseReuse rights vary, so ask what you keep
Reported in leads and enquiriesEnquiries counted per piece each monthReporting is commonly words and pageviews
Month to monthRolling monthly by defaultMinimum terms of several months are common

Packages

Three packages to choose from

Quoted after a call, on how much gets published and how deep the research goes.

Starter

Businesses starting a regular blog.

What's included

  • 4 Fresh articles a month
  • Topics drawn from buyer searches
  • On-page SEO on every article
  • Publishing handled on your site
  • A clear plan for what comes next
  • Cover and article images supplied
Book a callCompare packages in detail
Most popular

Growth

Businesses building steady search content.

What's included

  • 8 Fresh articles a month
  • Topics drawn from buyer searches
  • On-page SEO on every article
  • Publishing handled on your site
  • A clear plan for what comes next
  • Cover and article images supplied
Book a callCompare packages in detail

Authority

Brands publishing across a broad subject.

What's included

  • 12 Fresh articles a month
  • Topics drawn from buyer searches
  • On-page SEO on every article
  • Publishing handled on your site
  • A clear plan for what comes next
  • Cover and article images supplied
Book a callCompare packages in detail

Everything is published on your site, in your accounts, and stays yours. The service runs monthly by default.

Compare the packages in detail

Swipe the table to compare all three.

What each package includes, row by row
DetailStarterBusinesses starting to publishGrowthBusinesses wanting leads from searchAuthorityBusinesses leading their field
What you get
4812
1,000 to 1,500 words1,000 to 1,500 words1,000 to 1,500 words
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Working together
1 to 2 weeks1 to 2 weeks2 to 4 weeks
IncludedIncludedIncluded
QuarterlyQuarterlyQuarterly
Month to monthMonth to monthMonth to month
IncludedIncludedIncluded

IncludedAdd-onAvailable at extra cost

Straight answers

Common questions

What owners ask before signing with a content agency. Answered plainly.

An agency suits ongoing content that needs research, writing, editing and reporting together. A freelancer can be a better fit for a standalone article or brief.

Each month you get the list of what was published and the leads each piece produced. If a subject is not earning after a fair run, we say so and write something else instead.

No, the content marketing service runs month to month. Published work remains on your website and in your accounts, and you keep each page if the work ends.

A content marketing agency researches what buyers search for, writes and publishes useful pages, then reports on results. Those results guide what gets written next.

Your choice of content marketing agency should rest on who writes, how topics are selected and what the reports measure. Ask for a named writer and a sample report.

The cost of the content programme depends on scope and existing work. We review requirements for the content programme and send an itemised quote before starting.

Content marketing results depend on the existing content, monthly output, approval speed and available search data. The programme begins with research and planning, then continues through monthly production and reporting. Seed Light reviews visits and enquiries connected to each page, reports the findings and uses that evidence to choose later topics.

Yes, we learn your voice through interviews, terminology, examples and feedback. Keeping one writer on the account makes each new draft sound more like your business.

Yes, Seed Light can work alongside an in-house marketing team. We can handle research, briefs, writing, editing, publishing or reporting while your staff keep the parts they know best. The scope names who supplies facts, who approves drafts and who publishes each piece.

Yes, you own all content we write for you. It is published on your site and accounts, stays there if our work ends, and carries no licence or buyback condition.

A content marketing agency retainer can include research, topic planning, briefs, interviews, writing, editing, publishing and reporting. Seed Light agrees the monthly output and who handles each stage before work begins. The scope also records approval responsibilities and any work kept by your in-house team.

Seed Light needs access to subject knowledge, accurate business facts and timely approval of drafts. A named contact helps resolve questions and protects the publishing schedule. Existing analytics, sales questions and planned business changes also help the agency choose useful topics and avoid publishing outdated information.

Content approval follows an agreed route with named reviewers and review points. Seed Light sends each draft with factual questions clearly marked, then records requested changes before publication. Nothing is published until the authorised reviewer approves it, and the workflow can be adjusted when approvals regularly delay the schedule.

Yes, a content marketing agency can update useful pages as well as create new ones. Seed Light reviews existing traffic, search intent, accuracy and enquiry paths before deciding what to revise. Keeping a page can preserve useful history while giving buyers a clearer and more current answer.

Related services include an SEO agency, social media management, AI SEO, web design and development and online marketing. Each has its own page, and any of them can start on the same call.

Where to go next

Keep reading

Who this is for

Built for businesses that want more customers

Anywhere a customer researches before they buy.

Three armchairs face a strategy whiteboard in a plant-filled coaching office.

Websites with enquiry forms and booking built in for coaches.

Business, life & fitness coaches

Property photographs and a scale model fill a bright estate agency office.

Listing pages that turn lookers into booked viewings and buyers.

Agencies & negotiators

A wooden counter and shelves of bottled products fill a small local shop.

Get found on Google Maps and search, and win more local customers.

Salons, services & shops

Clothing, handbags, shoes and shipping boxes fill an e-commerce photography studio.

Online stores built to turn more shoppers into buyers.

Fashion, gadgets & FMCG

A glass-walled meeting room with law books overlooks neighbouring office buildings.

Websites that build trust, explain your services and bring in enquiries.

Law, accounting & consulting

Tools, ladders and a white van fill a contractor's workshop.

Websites that show your past jobs and bring in more quote enquiries.

Renovation, electrical & aircon

Let’s talk

Ready to get more
customers?

Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.

Prefer email or a call? hello@seed-light.com · +60 16-411 9138

Results so far

Results from real clients

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to 13x

Return on Meta ad spend

Tallied from client ad accounts and store reports.

Monthly leads

We reply in one working day