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NAECE Industry Directory Website Design

Seed Light designed and built the NAECE industry directory website, made to help people find verified suppliers by company type, location and industry, with a clear route to join.

Client
NAECE
Sector
Electrical equipment directory
Delivered
Directory website design and build
Coverage
Manufacturers, distributors, contractors
The NAECE directory home page with company search and live listing counts
NAECE recently added records listing verified manufacturers with logos and locations
NAECE trust columns and industry news cards above the dark site footer

What we did

Highlights

Make discovery fast

A supplier without digging.

Narrow a large directory

Type, country and industry.

Make records easy to read

Who they are, and what they do.

Build trust in the data

Verified, with the rules shown.

Make verification clear

Reviewed records marked.

Organise by useful criteria

Several ways to browse.

Give a reason to claim

A clear route to claim a record.

Make updates simple

Records kept current.

Behind the build

Why we designed it this way

3 decisions shaped the project, and why each one mattered.

01DISCOVERY

Help buyers find the right supplier faster

With thousands of electrical equipment companies listed, buyers need a fast way to narrow the field. We made it easy to search by company, supplier type, location and industry classification.

Search by company

Find a known company quickly.

Supplier type filters

Makers, distributors, contractors.

Location filters

Narrow to the right market.

Industry classifications

Found by what they make and do.

The NAECE home page with a directory search box, country filter and popular category links
02TRUST

Help buyers know which listings to trust

A directory is only useful when buyers can judge the quality of its information. We made verification status, staff review and standardised company data visible so users can tell reviewed listings apart.

Verified listings

Companies that completed verification.

Staff-reviewed records

Reviewed before it is published.

Consistent company profiles

The same fields on every record.

Transparent verification

How listings are reviewed and kept.

The why buyers trust NAECE panel explaining the checks behind a listing, with industry news underneath
03RESEARCH

Make market research easier

Some users are researching a market rather than looking for one supplier. We built structured browsing by company type, country and industry classification so buyers can explore and discover companies.

Explore by company type

Survey each kind of supplier.

Explore by country

Who operates in a given market.

Explore by industry

Found through what they specialise in.

Popular markets surfaced

The common routes offered first.

The NAECE browse panels showing companies by type, by country and by product category

The client

About NAECE

NAECE website, desktop view
NAECE website, mobile view

The site shown at three screen sizes

NAECE is an electrical-industry directory built around manufacturers, distributors and other relevant companies. Its value depends on helping users find credible suppliers quickly while keeping company records useful, structured and increasingly complete.

The brief

Design a directory capable of turning a very large company dataset into a practical research tool. Users needed fast ways to narrow the database, signals that improve trust and clear participation routes for the companies represented in the directory.

What we delivered

  • Directory website design
  • Web development
  • Search and filtering
  • On-page SEO

Let’s talk

Ready to get more
customers?

Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.

Prefer email or a call? hello@seed-light.com · +60 16-411 9138

Results so far

Results from real clients

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to 13x

Return on Meta ad spend

Tallied from client ad accounts and store reports.

Monthly leads

We reply in one working day