Rebranding Built for Stronger Positioning and Growth

Only if the parts that carry it are thrown away. The audit lists what customers actually recognise, most often the name, a colour or a shape, and the new logo is drawn around those. The part that changes is the part that no longer fits.

Rarely. A rebrand replaces the look, and the name stays unless it now describes something the business no longer does. We say which case you are in during the audit, before any design starts.

With a dated plan. The website, your profiles, your documents and anything printed change in a set order, and both logos overlap for a short period. The switch is a schedule, and your staff know which week each piece changes.

Rebranding replaces the identity a business already has with one that fits what it has become. The work starts with an audit of the current brand, decides what to keep, designs the new logo and system, and switches every place customers see it over on a dated plan.

Rebranding starts with an identity that already exists and customers who already know it. Branding builds a first identity system from nothing, and logo design draws one logo. A rebrand adds the audit, the decision on what to keep, and the rollout across everything that carries the old look.

When the business has changed and the brand has not. A look drawn years ago, a name that no longer describes what you sell, or an identity a buyer cannot tell apart from a competitor are the usual triggers. Tiredness with the logo on its own is rarely enough reason to change it.

The quote depends on how many places carry the old brand, whether the name changes, how much artwork has to be rebuilt, and whether we deal with your printer or sign maker. The audit sets the scope, and the quote is itemised after it. The pricing page explains how a quote is built.

Plan for ten to fourteen weeks. Two weeks go on the audit and the decision on what to keep, four on the new logo and system, and the rest on artwork, print proofs and the switch itself. A business with a lot of printed material takes longer, since proofs need time.

Yes, when the audit finds what they recognise and the new logo keeps it. That is most often the name, a colour or a shape. Customers are told before the switch, both logos run together for a while, and the reason for the change is written down for staff to repeat.

Every item is listed in the audit and given a date. Printed stock runs down before the new run, the website and profiles change together, and anything on display changes on its own day. Nothing is thrown away early, and nothing lingers past its date on the plan.

It can, so the plan protects what you have. The new look goes onto the pages and addresses you already rank on rather than a new site, and your Google Business Profile, directory listings and social profiles are updated on the same day. Nothing is deleted and started again.

The rebrand covers the artwork and the switch on your social profiles, and hands the web design service the files a rebuilt site needs. Clients who want both run them in sequence, so the site launches in the new brand on the same date as the sign.

You do. Once the project is paid, the audit, the new logo, the artwork and the working files go into your own drive, alongside the old files for the record. Any printer, sign maker or designer you use later works from them without asking us.

A call about how the business has changed and why now. Then the current logo files, and photos of everything the logo appears on today, from the website and profiles to documents and anything printed. The audit starts from there and sets the scope for the quote.

Clients most often add Logo Design and web design services. Each has its own page, and any of them can start on the same call.