Business Websites
Better B2C Business Directory Website
Seed Light designed and built the Better B2C website, a free directory run by a registered nonprofit, around supplier search and the mission that keeps it free.
- Client
- Better B2C
- Sector
- Nonprofit business directory
- Delivered
- Directory website design and build
- Status
- Registered 501(c)(3)
What we did
Highlights
Search by name or brand
Names, trading names, brands.
City and country filters
Narrowed by location first.
Nonprofit status up front
Nonprofit status, visible.
Listings free to join
Suppliers register themselves.
Articles alongside the listings
Articles beside the listings.
Donations carry the cost
Free, and donation funded.
Who it is for, named
Councils, schools, hospitals.
Built for a phone
Built for a small screen first.
Behind the build
Why we designed it this way
3 decisions shaped the project, and why each one mattered.
Make the purpose clear immediately
Visitors should understand Better B2C before they start exploring it. We made its nonprofit status, free directory model and intended audience clear from the first screen.
Nonprofit status upfront
The purpose, clear from the start.
Free access explained
No cost to use the directory.
Audience clearly defined
Who the directory is built to serve.
Clear visitor pathways
Users, businesses and supporters routed.
Help people find a business fast
Finding a business is the directory's main job. We placed search prominently and gave visitors several ways to narrow the results so they can reach the right organisation with less effort.
Search placed upfront
Start searching without hunting.
Flexible name search
The name customers actually know.
Location filters
Narrow by city and country.
Simple search experience
The main task, clear and easy.
Keep the nonprofit mission at the centre
Better B2C does advocacy and education alongside its listings. We gave that work, and the donation model, a visible role in the website so the platform supports the organisation's wider mission.
Advocacy made visible
The work beyond the directory.
Donation model explained
How supporters keep access free.
Educational content
Useful resources beside the listings.
Free business registration
Eligible businesses join for free.
The client
About Better B2C
The site shown at three screen sizes
Better B2C is a registered nonprofit running a free online business directory for municipalities, universities, schools, hospitals, utilities and other organisations evaluating suppliers.
It is funded by donations rather than paid listings, so the site needs to feel like a public resource rather than a commercial directory.
The brief
A free directory where buying organisations can look up a supplier by name, brand or location, with the nonprofit mission stated plainly enough to attract donations.
What we delivered
- Directory website design
- Web development
- Search and filtering
- On-page SEO
Let’s talk
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customers?
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Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Monthly leads