Paid Search Built to Capture High-Intent Buyers

No, SEM and SEO cover different search results. SEM pays for placement and records a cost per click, while SEO works on visibility in the unpaid listings.

SEM includes paid search platforms such as Google Ads and Microsoft Advertising. Use each platform only when its audience, search demand and cost data support the investment.

Repair the paid search account when its history and conversion data are still useful. We rebuild only when the existing structure cannot support reliable optimisation.

An SEM agency structures paid search accounts, chooses keywords and match types, writes ads, manages bids and removes searches that spend money without producing leads.

The terms overlap heavily. SEM is commonly used to describe paid search marketing, while PPC refers to the pay-per-click pricing model used by search and other ad platforms.

An SEM budget depends on the demand available on Google and Microsoft Advertising, the value of a customer and the data needed for a fair test. Seed Light reviews both search engines, then recommends where to start and whether one platform should receive more of the budget.

SEM typically reaches account setup and initial campaign work within two weeks, followed by weekly search-term reviews and ongoing adjustment. Timing depends on the existing paid search account, campaign scope, landing pages and conversion data available. Seed Light reports leads and cost per lead, then changes bids, keywords and adverts from that evidence.

Quality Score is Google's 1 to 10 diagnostic for expected click-through rate, ad relevance and landing-page experience. Google says it is a diagnostic tool, not an auction input. Seed Light uses its components to find account issues while judging campaigns through conversions and business results.

Yes, each account is created in your name with the SEM agency added as a user. If we part ways you keep the campaigns, the history and the conversion data.

Yes, SEM can work alongside SEO, and both can share the same search data. Paid search reveals which terms produce leads, giving SEO clearer priorities for new content.

SEM management includes paid search account structure, keyword and match-type decisions, advert writing, bidding controls, negative keywords, conversion tracking and reporting. Seed Light can manage Google and Microsoft paid search where the available demand and account data support using each platform.

SEM agency management is priced from the number and condition of paid search accounts, keyword scope, tracking work and reporting required. Seed Light reviews the existing setup before quoting. Search advertising budget is paid directly to the platforms and remains separate from management.

Seed Light measures SEM through tracked calls, forms, purchases or other agreed conversions where the available setup supports them. Search terms, cost and click data explain how the account reached those outcomes. Reports separate the search engines and campaigns so optimisation decisions have a recorded basis.

Seed Light checks search terms, keyword matching, negative keywords, adverts, bids, landing pages and conversion tracking before further spend is recommended. The account can be repaired, rebuilt or reduced according to the evidence. No SEM agency can guarantee a particular number of leads.

Seed Light needs access to the paid search accounts, website and available analytics, plus accurate offer details and an approval contact. We also need the landing pages or content inputs in scope and a clear definition of the calls, forms or sales to track. Missing access is recorded before campaigns change.

When SEM management stops, Seed Light hands over the latest report and removes its user access after the agreed end date. Management is month to month by default and can be ended with 30 days written notice, unless the proposal says otherwise. Your campaigns, search history and conversion data stay in your accounts.

Related services include landing page design, SEO services, Meta ad campaigns, web design services and digital marketing. Each has its own page, and any of them can start on the same call.