An SEM agency that cuts wasted spend

No, and the names get mixed up constantly. SEM is paid: you bid to appear and you pay per click. SEO is earned: you rank without paying for the click. SEM brings leads this week, SEO brings them for years. Most businesses eventually want both.

Google is most of it in this region, but not all. Microsoft Ads reaches Bing and Edge, usually at a lower cost per click and with an older, higher-intent audience. It is worth running when the maths works, and we will say when it does not.

Usually fix, because an account with spend history has learning worth keeping. We restructure around what already converts rather than wiping it. Starting from zero throws away data you already paid for.

An SEM agency manages every part of paid search: the account structure, the keywords and match types, the adverts, the bidding, and the weekly job of removing searches that waste money. It is unglamorous work, and it is where the difference between a profitable account and an expensive one actually sits.

In practice they are used to mean the same thing, and an SEM agency and a PPC agency do the same job. SEM means marketing on search engines, PPC means paying per click, and paid search is both. Anyone selling you SEM and PPC as separate services is selling the same work twice.

Enough that the account gets data quickly, which is usually less than people fear. There are two numbers with any SEM agency: what you pay for the management, and what you spend with the engines. Your budget goes straight to Google or Microsoft from your own account.

Clicks arrive the day an SEM agency switches it on. A fair read on cost per lead takes about a month, and the real gains come from three to six months of removing waste and improving the pages the adverts point at.

It is Google's rating of how relevant your keyword, advert and landing page are to each other. It matters because it directly changes what you pay: a better score gets you a better position for less money. Most neglected accounts are paying a penalty they do not know about.

Yes. Every account is created in your name with the SEM agency added as a user. If we part ways you keep the campaigns, the history and the conversion data, and you simply remove our access.

Yes, and they help each other, which is why our SEM agency work and our SEO work share the same data. Search terms from paid tell you exactly which phrases convert, which is the best possible brief for SEO. Running both means you can appear twice on one results page.