
Every product we sell is pushed through the same campaign.
sem agency selangor
Seed Light is an SEM agency in Selangor. We structure Google and Microsoft Advertising around keywords, ads, bids, landing pages and lead tracking.



The stack
The paid search stack
Where we work
We adapt paid search for search terms and customer demand throughout Selangor.
We also work with businesses in Petaling Jaya, Rawang, Kajang, Cyberjaya, Sepang and Bangi.

Part numbers and specification searches deserve their own exact match ad groups, so a precise search is answered by an equally precise advert.
Businesses based in this area

A portfolio bid strategy can hold several campaigns to one target, which may suit an account where smaller campaigns have not gathered enough data on their own.
Businesses based in this area

Conversion actions are audited for double counting, because one enquiry recorded twice makes a bid strategy believe the account is doing better than it is.
Businesses based in this area

Quote requests and brochure downloads are given different values, so bidding stops treating a serious enquiry and a casual one as the same result.
Businesses based in this area

Attribution settings decide which click takes the credit, and a data driven model tells a very different story from last click over a long cycle.
Businesses based in this area

Ad schedules and device bid adjustments are set from the account's own data rather than inherited settings that may no longer fit how the campaign performs.
Businesses based in this area
Common problems
These paid advertising problems make it harder to promote products, record enquiries and judge results.

Every product we sell is pushed through the same campaign.

Every keyword runs broad because match types were never chosen.

Enquiry forms arrive but the account does not record them.

Adverts describe the company but barely mention the product.

Reports show impressions but leave out customer enquiries.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Arrange campaigns by offer and objective.

Target high-intent keywords buyers use.

Block unrelated terms from using ad spend.

Test advert copy to attract better leads.

Adjust bids to favour converting searches.

Improve enquiry pages for paid visitors.
What matters
Irrelevant and low-intent queries can quietly consume budget. Regular search-term reviews identify those patterns so they can be excluded before they continue spending.
Actual query analysis
See what users typed before clicking.
Search exclusions current
Expand negatives when waste appears.
Filter fake form fills
Protect optimisation from bad signals.
Stop paying for poor traffic
Remove terms that repeatedly fail.

Customers searching for a specific product or service are already showing demand. We use paid search to reach that demand and give each query a relevant destination.
Separate pages by need
Avoid one generic destination for all.
Protect high-value budgets
Give stronger campaigns enough spend.
Managed match settings
Choose precision or reach intentionally.
Simple campaign structure
Reduce layers that add no value.

Paid search needs cost discipline as well as reach. We review bids, match types and performance so individual clicks do not consume more budget than their likely value justifies.
Match search to page
Send traffic to content fitting the query.
Ad promise continues
Keep expectations consistent.
SEM mobile landing speed
Avoid losing visits to slow pages.
Compare after changes
Use results to judge each update.

Different campaigns can produce similar traffic volumes but very different lead quality. We connect conversion data to the campaign structure so stronger sources are easier to identify.
Track leads & revenue
Connect paid search to business value.
One view across engines
Bring key platform results together.
Monthly SEM findings
Show gains, losses and actions for SEM.
Monthly allocation check
Keep spend aligned to opportunity.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We examine costs, searches and leads.
We match services to the right searches and pages.
We set focused campaigns and keywords.
We test pages, forms, calls and tracking first.
We use lead quality to improve spend and focus.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Where to go next
For the service in full, step by step, read the SEM agency service page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads