
Your budget goes on searches from people buying a single piece.
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sem agency selangor
Selangor mostly sells to trade, so paid search money leaks into hobby searches. Seed Light splits the account by product family, bids on terms that ask for a price, and reports cost per quote.



The stack
Where we work
Pick an area to see who trades there and what the work looks like for them.

Most of the choosing happens before anyone calls you. What you make, the sizes you handle and how fast you reply do more work here than a brand story.
Who we typically work with here

A young, phone-first audience that will not fill in a long form. Short contact paths and WhatsApp as a first-class option convert far better than a contact page with eight fields.
Who we typically work with here

Buyers are checking whether you can actually handle the volume. Fleet size, coverage, licences and a quote request that captures the load details save a week of back and forth.
Who we typically work with here

Dense residential demand served by hundreds of small businesses that all look similar online. Real photos of real jobs, and reviews that name the area, are what separate you here.
Who we typically work with here

The audience judges technically and reads carefully. Vague marketing language costs you credibility here, so the site should be specific about what you do and how it works.
Who we typically work with here

A mixed local and international audience, much of it searching in English. Clear service descriptions and prices on request work better than assuming everyone knows the local shorthand.
Who we typically work with here
We also work with businesses in Petaling Jaya, Rawang, Kajang, Cyberjaya, Sepang and Bangi.
Sound familiar?
Selangor is many towns rather than one market.Shah Alam, Klang, Subang Jaya and Puchong each get searched on their own, and a page written for all of them speaks to none.

Your budget goes on searches from people buying a single piece.

Every product line sits in one campaign, sharing one budget.

The negative keyword list has been empty since the account opened.

Bids get changed by hand whenever somebody remembers to look.

Reports arrive full of clicks, with no cost per quote request.
The good news
Every one of these is the first thing we fix.
What we manage

Split by product line so budgets stop competing.

Part numbers and grades, held to how buyers type.

The weekly job of blocking searches that never order.

Capability, lead time and stock tested against each other.

Set against quote requests and the revenue behind them.

The page each advert opens, built to ask for a price.
What matters
The waste
Every supplier account pays for searches it should never have entered. Blocking them is the least interesting job in paid search and the one that saves the most.
Read term by term
Search terms checked, never left for a quarter.
Blocked and kept out
Added as negatives so they stay out.
One-piece buyers filtered
Hobby and DIY searches kept off the account.
Junk forms removed
Spam and test entries taken out of the count.

The structure
When every product shares one ad group, one advert has to answer every search. Splitting the account by range lets the advert say what the buyer typed.
A campaign per range
Budgets stop taking money from your best line.
Match types tightened
How loosely the engine may read your term.
An advert per theme
Wording follows the search that triggered it.
A page for each group
Every advert opens the page that matches.

What a click costs
Google charges less for the same spot when your keyword, advert and page agree. That is Quality Score, the closest thing to a discount in paid search.
One promise throughout
Keyword, advert and page saying one thing.
Specifications on the page
What the advert claimed, proven underneath.
Pages that load fast
Slow pages score worse and cost more.
Measured after each change
Scores compared against the week before.

The reporting
Clicks and impressions look like progress and pay nobody. The number worth reading is what one quote request cost, and whether it is falling.
Requests counted properly
Forms, calls and emails tied to the advert.
Two engines in one view
Google and Microsoft compared side by side.
A plain monthly note
What changed, what it cost, what is next.
Budget moves to winners
Money follows the ranges that bring requests.

How it works
Where the budget goes now, and what can be cut this week.
Campaigns split by product line so budgets stop competing.
Search terms reviewed and negatives added, every week without fail.
Capability, lead time and stock tested against each other.
What a quote request cost, and where next month goes.
How we compare
| What you get | Set and forget | Seed Light | Big agency |
|---|---|---|---|
| Search terms read every week | No | Yes | Sometimes |
| Negative keywords kept up | No | Yes | Sometimes |
| Bidding set to calls and forms | No | Yes | Yes |
| Landing pages included | No | Yes | Add-on |
| The accounts stay yours | Sometimes | Yes | No |
| Month to month | Yes | Yes | No |
Packages
Quoted after a call, on the size of the account and the catalogue.
Accounts running today and quietly losing money.
What's included
Suppliers who want Google run properly every week.
What's included
Catalogues with budget across both search engines.
What's included
Your spend goes straight to the engines from accounts in your name. Month to month.
Straight answers
The questions we get asked first. Answered simply, with no sales talk.
Where to go next
100+
Brands served
28,441+
Leads generated
$4.1M+
Sales made for clients
Up to13x
Return on ad spend
As of July 2026, tallied from client ad accounts and store reports. See the numbers on our results page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what is holding your business back. We will reply in one working day with honest advice, even if we never work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Real client numbers100+
Brands served
28,441+
Leads generated
$4.1M+
Sales made for clients
Up to 13x
Return on ad spend
Leads per month, trending up
Portfolio