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Facebook Ads Built to Generate Leads and Sales

Seed Light manages Facebook ads and Instagram ads, including creative, tracking, prospecting and landing pages. You keep ownership of your Meta ad account.

  • Fresh creative tested often
  • Leads and sales tracked
  • Account and data stay yours
  • Month to month by default
Instagram feed advertisement for a product with an offer
A Facebook feed advert for a boutique hotel with its lead form open showing name, email and preferred dates.
Advertising dashboard showing cost per lead and return on ad spend

The stack

The Meta advertising stack

Common problems

Why most Meta adverts become expensive

These Facebook ad problems make it harder to reach buyers, control costs and track sales.

Lumiere Skin boosted Facebook post shows 2,410 likes but records zero sales and no buyers.
Reason 01

You boost posts and get likes from people who never buy.

Ember & Oak Roasters Meta ad remains active after its results line falls flat.
Reason 02

One ad worked for a month, then quietly stopped.

Brightside Dental Meta report shows cost per lead climbing across three weeks from 18 to 41.
Reason 03

Your cost per lead climbs every week and nobody knows why.

Halden & Co Watches Meta audience targets ages 18 to 65 plus and people interested in free stuff.
Reason 04

The audience is wrong and you are paying to reach the wrong people.

Halden Interiors Meta report shows reach of 61,000 and engagement of 4,820 but no sales value.
Reason 05

The reports show reach and engagement, never sales.

Where we start

Fix the biggest problem first

We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.

Show us what you have

What we run

What Facebook ads in Malaysia include

A Meta Ads Manager table with three prospecting campaigns, each showing a status and reach

Prospecting campaigns

Run ads that reach new potential customers.

A sponsored skincare post in the Instagram feed with a headline and a Shop Now button

Ad creative and copy

Create the copy and visuals for each ad.

A sponsored eyewear post in the Facebook feed reminding a shopper about frames they viewed

Retargeting

Show ads to people who engaged on Meta.

A Facebook lead form with four completed fields and a submit button for a spa consultation

Lead campaigns

Build forms that capture lead details.

A carousel advert in the Facebook feed showing three jewellery pieces, each named under its photo

Catalogue and shopping

Promote catalogue products with ads.

A Google Analytics purchases report with three traffic sources and their conversion rates

Tracking and reporting

Set up tracking and report ad results.

What matters

What makes Facebook ads work

01Audience demand

Reach customers before they start searching

Facebook and Instagram can reach people before they actively look for a solution. Strong creative introduces the offer early and gives the platform signals about who is most interested.

Fresh ad angles

Test different reasons to care.

Strong opening hook

Make the first frame earn attention.

Image and video testing

Compare both formats with the same goal.

Monthly creative refresh

Replace tired ads before response drops.

Two sponsored patisserie posts in the Instagram feed, each with a different photo and headline
02Remarketing

Bring interested customers back to purchase

Many visitors leave without buying on the first visit. Remarketing keeps the offer in front of people who already showed interest and gives them another opportunity to complete the purchase.

Reach new buyers

Use broad prospecting to find demand.

Retarget interested visitors

Bring previous visitors back to the offer.

Exclude past buyers

Stop paying to reacquire existing buyers.

Customer lookalikes

Find prospects similar to real customers.

A Meta Ads Manager audiences list with a website visitors audience and a lookalike audience
03Sales tracking

Know which campaigns actually drive sales

Reliable tracking should connect advertising with real purchases, not only clicks. We strengthen conversion tracking so Meta can see which campaigns produce customers and optimise around those outcomes.

Server-side tracking

Capture events the browser may miss.

Single-count conversions

Record each sale only once.

Track leads and sales

Measure the outcomes that matter.

Reconcile with sales data

Check Meta results against real sales.

A Meta Ads Manager table showing purchases, cost per purchase and return on ad spend
04Lead generation

Turn audience interest into enquiries

Attention only matters if it leads somewhere useful. We connect the advert, landing page and form around one offer so interested people have a clear path from seeing the ad to enquiring.

Offer worth clicking

Give people a clear reason to act.

Matching landing page

Continue the same offer after the click.

Short enquiry form

Ask only for details you need.

Count every enquiry

Measure completed leads directly.

A completed four field appointment form on a phone with a thank you tick beneath it

Case studies

Real client work and website concepts

Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to13x

Return on Meta ad spend

Tallied from client ad accounts and store reports. See the numbers on our results page.

How it works

How we run Facebook ads

  1. Days 1 to 3

    Audit and offer

    We check what is tracked, then sharpen the offer.

  2. Week 1

    Angles and ads

    Several angles built from your assets, then tested.

  3. Week 2

    Build and launch

    Campaigns, audiences and creative go live.

  4. Weeks 3 to 6

    Test and cut

    Weak creative pauses. Winners get budget.

  5. Ongoing

    Scale

    Once cost per lead holds, we raise the budget.

Before you choose

What to compare for Facebook advertising in Malaysia

What you getSeed LightOther competitors
Tracking set up before spendingPixel and events checked before launchTracking is often added after spending starts
Offer and angle tested firstWe test offers and angles before scalingThe offer is commonly taken as given
New creative every monthFresh creative built each monthCreative is often billed apart from management
Creative changed by the person running itEdits made in-house by the person running itTurnaround on changes varies widely
Landing page built for the adsPage written to match the ad it followsLanding pages are commonly quoted separately
Reports in plain wordsReports lead on leads and cost per leadReports often lead on reach and impressions
You own the account and pixelSet up in your own business managerAccounts are often opened in the provider's name
Month to monthRolling monthly by defaultMinimum terms of several months are common

Packages

Three packages to choose from

Management and creative. You supply the photos and video, we build the ads. Your ad budget is separate and paid straight to Meta.

Launch

Businesses starting with Meta ads.

What's included

  • 2 Campaigns built around key offers
  • 6 Ad sets to test fresh audiences
  • 12 Live ads keeping ideas in play
  • 4 Fresh ad designs a month
  • Meta tracking set up for you
  • Past visitors reached again
Book a callCompare packages in detail
Most popular

Growth

Businesses expanding their Meta activity.

What's included

  • 4 Campaigns built around key offers
  • 12 Ad sets to test fresh audiences
  • 24 Live ads keeping ideas in play
  • 8 Fresh ad designs a month
  • Meta tracking set up for you
  • Past visitors reached again
Book a callCompare packages in detail

Scale

Businesses managing a larger Meta account.

What's included

  • 6 Campaigns built around key offers
  • 18 Ad sets to test fresh audiences
  • 36 Live ads keeping ideas in play
  • 12 Fresh ad designs a month
  • Meta tracking set up for you
  • Past visitors reached again
Book a callCompare packages in detail

Your ad budget is paid straight to Meta and you keep the account and pixel. Month to month by default.

Compare the packages in detail

Swipe the table to compare all three.

What each package includes, row by row
DetailLaunchBusinesses new to Meta adsGrowthBusinesses ready to spend moreScaleBusinesses with larger budgets
Budget and platforms
Up to RM5,000Up to RM15,000RM15,000+
246
61218
122436
Facebook + InstagramFacebook + InstagramFacebook + Instagram
IncludedIncludedIncluded
Creative
4812
IncludedIncludedIncluded
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Targeting and testing
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
Tracking and pages
IncludedIncludedIncluded
Add-onAdd-onAdd-on
Management and reporting
1 to 2 weeks1 to 2 weeks2 to 4 weeks
DailyDailyDaily
IncludedIncludedIncluded
MonthlyMonthlyMonthly
Month to monthMonth to monthMonth to month
IncludedIncludedIncluded

IncludedAdd-onAvailable at extra cost

Straight answers

Common questions

What owners ask before running Facebook and Instagram ads properly.

Facebook ads can still work for the right offer, but they need real creative and real tracking. Boosting a post with no plan stopped working years ago. Seed Light bases the campaign choice on the offer, creative and tracking available before deciding what advertising work belongs in the plan.

Creative fatigue is one common reason, but rising costs can also come from audience saturation. We check the whole campaign before deciding what needs to change.

It depends on who you sell to. Seed Light reviews your customers, offer, existing Meta activity and how enquiries currently arrive before recommending Facebook or Instagram. If the audience and buying path do not support Meta, we will say so and suggest a better place to start.

Facebook ads and Meta ads are the same thing. Meta owns Facebook and Instagram, and one campaign can place ads on both through the shared Meta Ads platform.

Budget for the Meta campaigns depends on customer value, demand and enough data for a fair test. We review the Meta campaigns before suggesting a starting figure.

Facebook ads typically move from account and tracking checks into early testing over three to six weeks. Timing depends on the existing account, the offer, the creative workload and the conversion data available. Seed Light reviews tracked leads, purchases or other agreed actions, reports changes and adjusts campaigns from that evidence.

We build the ads from what you send us. You provide the product photos and video, we design the static ads, write the copy, and set up the variations we test.

You own the ad account and pixel. We work through partner access in your Business Manager, so the campaign history stays with your business if we leave.

Choose Google Ads when buyers already search for the product or service. Choose Meta ads when the offer needs to reach people before they search. Seed Light checks demand, creative material, customer value and tracking before recommending either platform or a mix of both.

Facebook ads management includes campaign planning, account setup, audience and placement decisions, advert design and copy, testing, budget control, conversion tracking and reporting. Seed Light agrees the offer and creative inputs before launch, then records which changes are made from the campaign results.

Facebook ads management is priced from the campaign scope, creative workload, tracking needs and account condition. Seed Light reviews the offer and existing setup before quoting. The advertising budget is paid directly to Meta and remains separate from the monthly management work.

Seed Light needs access to the Meta business assets, the offer details, suitable product or service material and the website or form that receives traffic. Existing campaign data and approved brand files help. We also confirm how a lead or sale will be recorded before launch.

Seed Light measures Facebook ads through tracked leads, purchases or other agreed actions where the available setup supports them. Reach, clicks and video views help explain delivery, but they do not replace business outcomes. Reporting connects results to campaigns and creative so the next test has a recorded reason.

Seed Light checks the offer, creative, audience, placement, landing page and tracking before deciding what to change. New creative or a revised campaign may be tested when the evidence supports it. We cannot guarantee leads, and the campaign can be reduced or paused when further spending is unjustified.

Yes, Facebook ads management is month to month by default and can be ended with 30 days written notice, unless your proposal says otherwise. Seed Light finishes the current period, hands over the latest monthly report and removes its partner access. Your Meta account, pixel, campaign history and data stay with your business.

Related services include a landing page, social media content, Google Ads management, web design and development, paid advertising and an online store. Each has its own page, and any of them can start on the same call.

Where to go next

Keep reading

Who this is for

Built for businesses that want more customers

Anywhere a customer researches before they buy.

Three armchairs face a strategy whiteboard in a plant-filled coaching office.

Websites with enquiry forms and booking built in for coaches.

Business, life & fitness coaches

Property photographs and a scale model fill a bright estate agency office.

Listing pages that turn lookers into booked viewings and buyers.

Agencies & negotiators

A wooden counter and shelves of bottled products fill a small local shop.

Get found on Google Maps and search, and win more local customers.

Salons, services & shops

Clothing, handbags, shoes and shipping boxes fill an e-commerce photography studio.

Online stores built to turn more shoppers into buyers.

Fashion, gadgets & FMCG

A glass-walled meeting room with law books overlooks neighbouring office buildings.

Websites that build trust, explain your services and bring in enquiries.

Law, accounting & consulting

Tools, ladders and a white van fill a contractor's workshop.

Websites that show your past jobs and bring in more quote enquiries.

Renovation, electrical & aircon

Let’s talk

Ready to get more
customers?

Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.

Prefer email or a call? hello@seed-light.com · +60 16-411 9138

Results so far

Results from real clients

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to 13x

Return on Meta ad spend

Tallied from client ad accounts and store reports.

Monthly leads

We reply in one working day