
You boost posts and get likes from people who never buy.
facebook ads
Seed Light manages Facebook ads and Instagram ads, including creative, tracking, prospecting and landing pages. You keep ownership of your Meta ad account.



The stack
The Meta advertising stack
Common problems
These Facebook ad problems make it harder to reach buyers, control costs and track sales.

You boost posts and get likes from people who never buy.

One ad worked for a month, then quietly stopped.

Your cost per lead climbs every week and nobody knows why.

The audience is wrong and you are paying to reach the wrong people.

The reports show reach and engagement, never sales.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Run ads that reach new potential customers.

Create the copy and visuals for each ad.

Show ads to people who engaged on Meta.

Build forms that capture lead details.

Promote catalogue products with ads.

Set up tracking and report ad results.
What matters
Facebook and Instagram can reach people before they actively look for a solution. Strong creative introduces the offer early and gives the platform signals about who is most interested.
Fresh ad angles
Test different reasons to care.
Strong opening hook
Make the first frame earn attention.
Image and video testing
Compare both formats with the same goal.
Monthly creative refresh
Replace tired ads before response drops.

Many visitors leave without buying on the first visit. Remarketing keeps the offer in front of people who already showed interest and gives them another opportunity to complete the purchase.
Reach new buyers
Use broad prospecting to find demand.
Retarget interested visitors
Bring previous visitors back to the offer.
Exclude past buyers
Stop paying to reacquire existing buyers.
Customer lookalikes
Find prospects similar to real customers.

Reliable tracking should connect advertising with real purchases, not only clicks. We strengthen conversion tracking so Meta can see which campaigns produce customers and optimise around those outcomes.
Server-side tracking
Capture events the browser may miss.
Single-count conversions
Record each sale only once.
Track leads and sales
Measure the outcomes that matter.
Reconcile with sales data
Check Meta results against real sales.

Attention only matters if it leads somewhere useful. We connect the advert, landing page and form around one offer so interested people have a clear path from seeing the ad to enquiring.
Offer worth clicking
Give people a clear reason to act.
Matching landing page
Continue the same offer after the click.
Short enquiry form
Ask only for details you need.
Count every enquiry
Measure completed leads directly.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We check what is tracked, then sharpen the offer.
Several angles built from your assets, then tested.
Campaigns, audiences and creative go live.
Weak creative pauses. Winners get budget.
Once cost per lead holds, we raise the budget.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Pixel and events checked before launch | Tracking is often added after spending starts |
| Offer and angle tested first | We test offers and angles before scaling | The offer is commonly taken as given |
| New creative every month | Fresh creative built each month | Creative is often billed apart from management |
| Creative changed by the person running it | Edits made in-house by the person running it | Turnaround on changes varies widely |
| Landing page built for the ads | Page written to match the ad it follows | Landing pages are commonly quoted separately |
| Reports in plain words | Reports lead on leads and cost per lead | Reports often lead on reach and impressions |
| You own the account and pixel | Set up in your own business manager | Accounts are often opened in the provider's name |
| Month to month | Rolling monthly by default | Minimum terms of several months are common |
Packages
Management and creative. You supply the photos and video, we build the ads. Your ad budget is separate and paid straight to Meta.
Businesses starting with Meta ads.
What's included
Businesses expanding their Meta activity.
What's included
Businesses managing a larger Meta account.
What's included
Your ad budget is paid straight to Meta and you keep the account and pixel. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Meta ads | GrowthBusinesses ready to spend more | ScaleBusinesses with larger budgets |
|---|---|---|---|
| Budget and platforms | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Audience groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Facebook and Instagram | Facebook + Instagram | Facebook + Instagram | Facebook + Instagram |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Creative | |||
| Image ads designed by us | 4 | 8 | 12 |
| Your finished videos, run as ads | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Targeting and testing | |||
| New audiences tested | Included | Included | Included |
| Ads shown again to past visitors | Included | Included | Included |
| Ads that show your products | Included | Included | Included |
| Ads that open a WhatsApp chat | Included | Included | Included |
| Ads with a built-in form | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Tracks leads and sales from Meta ads | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before running Facebook and Instagram ads properly.
Where to go next
Who this is for
Anywhere a customer researches before they buy.
Coverage
We are based in Penang and work with businesses around the country. Pick a place to see what this service looks like there.
Often paired with Meta Ads: a landing page, social media content, Google Ads management, web design and development, paid advertising and an online store.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads