
The same advert angle runs for months while responses fall.
facebook ads petaling jaya
Seed Light manages Facebook ads and Instagram ads for Petaling Jaya businesses. We set the audiences, build the ads and track the leads in your account.


The stack
The Meta advertising stack
Where we work
We build Facebook ads around local audiences and buying patterns across Petaling Jaya.
We also work with businesses in Damansara Jaya, Taman Tun, Mutiara Damansara, Ara Damansara, Sungai Way and Kota Damansara.

SS2 campaigns use a tight radius and name the exact shop row or service area, keeping local reach and the offer aligned.
Businesses based in this area

A dense strip of businesses means the same audience sees adverts often, so creative is rotated on a schedule rather than left running until it fatigues.
Businesses based in this area

Service businesses benefit from a stated coverage area in the creative, which keeps leads from outside a sensible round trip out of the account.
Businesses based in this area

A mall catchment pulls from a wide radius, so the audience is set by travel distance and the offer has to be worth the journey it asks for.
Businesses based in this area

Section 13 lead forms include the questions a business needs for follow-up, so each reply arrives with useful details rather than contact information alone.
Businesses based in this area

A mixed campus, hotel and retail catchment is best split into separate ad sets, each judged on its own cost per lead rather than a blended figure.
Businesses based in this area
Common problems
These Facebook advertising problems make it harder to reach buyers, follow enquiries and judge returns.

The same advert angle runs for months while responses fall.

Nobody can trace an enquiry back to the advert that brought it.

The page loads slowly and hides the offer people clicked.

Adverts reach people too far away to become customers.

Leads are counted, but nobody checks which became customers.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Target fresh prospects with campaign ads.

Write campaign copy and design ad visuals.

Run follow-up ads for past site visitors.

Set up lead ads that capture enquiries.

Promote relevant catalogue products in ads.

Set up tracking for leads and purchases.
What matters
Meta ads let the business reach future buyers before they show explicit intent. Regular creative testing helps identify which messages create attention and move people toward consideration.
New advertising angles
Test real message changes, not tweaks.
Strong first frame
Make the main reason to watch immediate.
Images versus video
Compare static and video performance.
Monthly ad refresh
Prepare new ads before old ones fade.

Timing can be the reason someone leaves without converting. We keep the business visible to prior visitors so they can return later without having to rediscover you from scratch.
Broaden new-buyer reach
Expand prospecting beyond narrow.
Retarget high-interest users
Reconnect with people close to purchase.
Keep past buyers out
Protect new-customer budgets from overlap.
Real-customer lookalikes
Build audiences from verified buyers.

Advertising reports are more useful when they connect to sales outcomes. We configure tracking so campaign performance can be assessed against orders and revenue rather than surface metrics alone.
Server tracking connection
Capture results directly from the site.
Remove double counting
Keep tracking signals clean and accurate.
Revenue and enquiry tracking
Measure the actions ads should drive.
Compare against your books
Check attributed results against sales.

An advert needs a clear offer, not only good creative. We make the value and next step obvious so people who stop and pay attention know why they should contact the business.
Clickable value proposition
Make the offer worth leaving the feed for.
Landing page message match
Carry the same promise after the click.
Short-form lead capture
Ask only what is needed to respond.
Conversion counting
Track the enquiries the campaign creates.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We inspect past campaign results and leads.
We map the offer, audience and campaign destination.
We create copy, visuals, forms and campaigns.
We test links, forms and reports before adverts run.
We pause poor adverts and direct spending carefully.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Pixel and events checked before launch | Tracking is often added after spending starts |
| Offer and angle tested first | We test offers and angles before scaling | The offer is commonly taken as given |
| New creative every month | Fresh creative built each month | Creative is often billed apart from management |
| Creative changed by the person running it | Edits made in-house by the person running it | Turnaround on changes varies widely |
| Landing page built for the ads | Page written to match the ad it follows | Landing pages are commonly quoted separately |
| Reports in plain words | Reports lead on leads and cost per lead | Reports often lead on reach and impressions |
| You own the account and pixel | Set up in your own business manager | Accounts are often opened in the provider's name |
| Month to month | Rolling monthly by default | Minimum terms of several months are common |
Packages
Management and creative. You supply the photos and video, we build the ads. Your ad budget is separate and paid straight to Meta.
Businesses starting with Meta ads.
What's included
Businesses expanding their Meta activity.
What's included
Businesses managing a larger Meta account.
What's included
Your ad budget is paid straight to Meta and you keep the account and pixel. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Meta ads | GrowthBusinesses ready to spend more | ScaleBusinesses with larger budgets |
|---|---|---|---|
| Budget and platforms | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Audience groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Facebook and Instagram | Facebook + Instagram | Facebook + Instagram | Facebook + Instagram |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Creative | |||
| Image ads designed by us | 4 | 8 | 12 |
| Your finished videos, run as ads | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Targeting and testing | |||
| New audiences tested | Included | Included | Included |
| Ads shown again to past visitors | Included | Included | Included |
| Ads that show your products | Included | Included | Included |
| Ads that open a WhatsApp chat | Included | Included | Included |
| Ads with a built-in form | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Tracks leads and sales from Meta ads | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before running Facebook and Instagram ads properly.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads