Google ads that catch ready buyers

It depends on what a customer is worth, not on what a click costs. If one job is worth a lot, a pricey click is still cheap. We work that out before you spend.

Usually broad match with no negative keywords, plus conversions that were never tracked properly. The account is optimising towards the wrong thing.

Automation works well once the account has clean data and clear limits. Handed the keys on day one it will happily spend on anything.

SEM is everything you do to show up on a search engine, paid and organic. PPC is the paid part, where you only pay when someone clicks. In practice most people use both words to mean paid search, and both describe what we run here.

Yes. Google is the main one in this market, and we run Microsoft Ads alongside it where the audience is there. The account structure is imported and then tuned, because the costs and the buyers differ.

Enough to get real data inside a month. We work backwards from what a customer is worth and what the clicks cost in your market, and give you the number on the call.

Search campaigns can bring leads in the first week. Bidding needs about a month of conversion data to settle, and three months to judge the trend.

Sometimes. It is cheap and protects you if competitors bid on you. But if nobody is bidding against you it is often budget better spent elsewhere, and we will say so.

It runs across every Google surface at once and lets the system decide. It works well for stores with good product data, and hides a lot when it does not.

Yes, and you keep ownership. We work inside your account, never ours, so if we part ways you keep the history that the bidding depends on.