Google Ads That Reach Buyers Ready to Convert

Whether Google Ads is too expensive depends on what a customer is worth rather than what a click costs. If one job is worth a lot, a pricey click can still make sense. We work that out before you spend.

Your current account may be burning money because broad match is running without negative keywords or conversions are not tracked properly. Either problem can leave Google optimising towards the wrong action, so Seed Light checks search terms and conversion tracking before changing the spend.

Google Ads automation can work well when the account has reliable conversion data, clear goals and sensible guardrails. Seed Light reviews the Google Ads account before confirming where automation fits, using those three conditions to decide whether automated features belong in the account plan.

Google Ads is the largest part of SEM in this market. SEM covers paid search on each engine, so an SEM plan adds Microsoft Ads where the audience is on Bing.

Yes, we can manage paid search on Google and Microsoft. We use each engine where its search volume, audience and cost data support running a campaign.

A Google Ads budget depends on the campaign types that fit, the value of a customer, available search demand and the data needed for a fair test. Seed Light reviews whether Search, Shopping, Performance Max or video should run before recommending how the budget is divided.

Google Ads typically moves from account and tracking checks into search-term and advert testing over three to six weeks. Timing depends on the account condition, campaign scope, landing pages and conversion data available. Seed Light reviews tracked calls, forms or sales, reports the changes and adjusts the account from that evidence.

Bidding on your own brand name can be useful when other advertisers appear for that search or when the brand advert needs a controlled message. Seed Light checks the search results, cost and added conversions first. Brand bidding is removed when the data does not justify it.

Performance Max is a Google Ads campaign that can place adverts across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. It can suit stores with complete product data and reliable conversion tracking. Seed Light reviews the available data before deciding whether it belongs in the account.

Yes, we need user access to manage your Google Ads account. The account remains in your name, and you retain its campaigns, data and history when access ends.

Google Ads management includes account review, campaign structure, keywords or product data, advert writing, bidding controls, negative keywords, conversion tracking and reporting. Seed Light selects from Search, Shopping, Performance Max, YouTube or Display according to the account and buyer demand. Campaigns for store visits and Maps placements use Performance Max with location assets.

Google Ads management is priced from the account condition, campaign types, catalogue or keyword scope and tracking work required. Seed Light reviews the account before quoting. Advertising budget is paid directly to Google and kept separate from the monthly management scope.

Seed Light tracks agreed actions such as calls, forms or purchases where the website and account setup support them. The tracking is checked before automated bidding relies on it. Reports connect conversions to campaigns and search activity, while clicks and impressions remain supporting measures.

Seed Light checks search terms, match types, negative keywords, adverts, bidding, landing pages and conversion tracking before deciding what to change. A campaign can be rebuilt, reduced or paused when the evidence supports it. Google Ads can create visibility quickly, but enquiries cannot be guaranteed.

You own the Google Ads account from the start. Seed Light is added as a user, manages campaigns inside that account and leaves the history, settings, conversion data and billing control with your business. When access ends, we remove our permissions after the agreed handover.

Yes, Google Ads management is month to month by default and can be ended with 30 days written notice, unless your proposal says otherwise. Seed Light finishes the current period, hands over the latest report and removes its account access at the end. Your campaigns and data stay in your account.

Seed Light reports Google Ads results each month, with a monthly review call. The report covers spend, leads, cost per lead and sales where tracking supports them, with campaign and search activity as context. We record the changes made and use the review to agree what happens next.

Related services include landing page design, an SEO agency, Facebook ads, web design and development, digital marketing services and e-commerce website design. Each has its own page, and any of them can start on the same call.