
The same Search campaign is expected to cover every kind of search.
google ads agency malaysia
Seed Light is a Google Ads agency in Malaysia. We run Search, Shopping and Performance Max, with conversion tracking tested before launch and checked monthly.



The stack
The Google Ads stack
Where we work
We plan Google Ads around local searches and customer demand across Malaysia.
We also work with businesses in Putrajaya and Labuan.

Search usually carries the first campaign, and Performance Max is added later, because that campaign type spends across Google's whole network on whatever the conversion data tells it.
Businesses based in this area

On contested terms a Search campaign is judged on impression share and the auction insights report, which show whether the account is losing on budget or on rank.
Businesses based in this area

Johor adverts use location assets to show the business address and distance, giving nearby customers practical details before they click.
Businesses based in this area

Where products are sold online, Shopping campaigns run from a Merchant Center feed, so the product titles and attributes decide as much as the campaign settings do.
Businesses based in this area

Smaller demand suits a single Search campaign with call assets enabled, rather than campaign types that need more conversions than the account will produce in a month.
Businesses based in this area

Performance Max reaches into Maps, YouTube and Gmail as well as Search, so its location settings are checked against fulfilment before the campaign is allowed to run wide.
Businesses based in this area

Demand Gen and YouTube campaigns build awareness rather than answer a search, so they are added only once the account is already capturing the demand that exists.
Businesses based in this area

One Search campaign with well built ad groups usually does better than three campaign types splitting a modest amount of conversion data between them.
Businesses based in this area

Where the same product is sold to two very different buyers, separate asset groups inside Performance Max keep the creative and the audience signals apart.
Businesses based in this area

Call assets and call reporting turn the phone into a counted conversion, which matters because Google's bidding can only optimise towards results it can actually see.
Businesses based in this area

Radius targeting is set around the towns a team can reach, with the presence option chosen so adverts are shown to people genuinely in that area.
Businesses based in this area

A Search campaign is left long enough to gather data before its bid strategy is changed, because automated bidding needs conversions before it can do anything useful.
Businesses based in this area

Adverts written for different languages sit in separate ad groups, so the responsive search advert assets are written for one language rather than mixed together.
Businesses based in this area

Where volume is thin, close manual oversight of one Search campaign is usually steadier than a campaign type built to spend automatically across several Google surfaces.
Businesses based in this area
Common problems
These campaign problems make it harder to cover searches, track sales and reach past visitors.

The same Search campaign is expected to cover every kind of search.

Performance Max was switched on without any spending limits.

The Shopping feed has been broken since it was first built.

Nobody can tell which campaign led to each sale.

People leave the website without seeing another advert.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Match service ads to active searches.

Put product ads before ready shoppers.

Reach customers across Google ad channels.

Run video ads for interested viewers.

Show location ads in nearby searches.

Reconnect interested visitors with ads.
What matters
Not every search containing the right words represents a potential customer. We analyse what people actually typed and use exclusions and targeting adjustments to protect spend for better opportunities.
Actual search query reviews
See the terms behind clicks and spend.
Growing negative list
Keep poor-fit searches from returning.
Controlled keyword matching
Set precision based on intent and results.
Remove recruitment searches
Separate job searches from buyer intent.

Search advertising can put the business in front of active demand immediately. Proper conversion tracking tells Google which clicks become real enquiries so the campaign can optimise toward better outcomes.
Track calls and enquiries
Measure contact actions after the click.
Value-weighted conversions
Reflect that some outcomes matter more.
Import offline sales
Connect later deals back to the campaign.
Filter invalid leads
Remove junk from conversion reporting.

Search ads reach customers at a high-intent moment, but relevance still matters after the click. We align keywords, ad copy and landing pages around the same need.
Pages built around intent
Send each campaign to a relevant page.
Ad-to-page consistency
Keep the page aligned with the ad.
Quick on a phone
Reduce mobile delay after the click.
Single call to action
Keep the page focused on one next step.

Scaling should follow conversion evidence rather than guesswork. We use search and lead data to identify stronger keywords, then give those areas more room to grow.
Account reviewed every week
Use fresh data to guide adjustments.
Scale proven campaigns
Increase spend where results support it.
Remove weak queries
Stop recurring terms that waste budget.
Document every change
Keep account decisions easy to follow.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We assess campaigns, searches, costs and results.
We choose offers, audiences and pages.
We set up adverts, targeting and enquiry tracking.
We confirm calls and forms work before launch.
We track results, cut waste and improve campaigns.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Conversions tested before the ads go live | Tracking is commonly installed but never tested |
| Campaign type chosen deliberately | Campaign type picked from your goal | Campaign types are often chosen by default |
| Negative keywords maintained | The negative list grows every week | Negative keyword lists are often left to age |
| Wasted spend cut every month | Low value searches paused each month | Search term reviews vary, so ask how often |
| Landing page built for the ads | The page matches the advert's promise | Landing pages are commonly quoted separately |
| Reports in plain words | A monthly note on calls, forms and cost | Reports often lead on clicks and impressions |
| You own the ad account | Opened in your name, with us as a user | Accounts are often opened in the provider's name |
Packages
Management only. Your ad budget is separate and paid straight to Google.
Businesses starting a Google Ads account.
What's included
Businesses expanding their Google Ads.
What's included
Businesses with a larger Google account.
What's included
Your ad budget is paid straight to Google and the account stays yours. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Google Ads | GrowthBusinesses ready to spend more | Full accountBusinesses with larger budgets |
|---|---|---|---|
| Budget and campaigns | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on Google search results | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across Google's channels | Included | Included | Included |
| Your finished videos, run on YouTube | Included | Included | Included |
| Image ads on websites and apps | Included | Included | Included |
| Ads on YouTube, Discover and Gmail | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Ads and keywords | |||
| Ad copy and images made by us | 4 | 8 | 12 |
| Ads shown again to past visitors | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Sale values sent to Google | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before putting real money into Google Ads.
Where to go next
The full service, step by step, is set out on our Google Ads agency page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads