
Paid adverts appear in places the business cannot serve.
google ads agency sabah
Seed Light is a Google Ads agency for Sabah businesses. We manage Search, Shopping and Performance Max campaigns, with calls and forms tracked from the start.



The stack
The Google Ads stack
Where we work
We match Google Ads to local searches and customer demand in Sabah.
We also work with businesses in Papar, Kudat, Keningau, Beaufort, Ranau and Kunak.

Search campaigns are set to the districts a business reaches, with the presence option used so adverts are not shown to people merely interested in the city.
Businesses based in this area

Two offers sharing one audience usually belong in one Search campaign with separate ad groups, rather than in two campaigns each learning from half the data.
Businesses based in this area

Performance Max is held back until the account has reliable conversions, because that campaign type distributes spend automatically and has little to work from without them.
Businesses based in this area

Bookings taken by phone are imported as conversions, so bidding can favour the campaigns producing calls rather than the ones producing clicks.
Businesses based in this area

Low volume favours a single Search campaign under manual review, since automated bidding needs a steady flow of conversions before its decisions mean much.
Businesses based in this area

Where a Semporna business has a longer enquiry cycle, the conversion window is set to keep later bookings connected to the search that started them.
Businesses based in this area
Common problems
These campaign problems make it harder to control spend, show products and count enquiries.

Paid adverts appear in places the business cannot serve.

Performance Max uses default settings and drains the budget.

Phone enquiries come in but none are counted as results.

Products disappear from Shopping without anyone noticing.

Monthly reports show clicks and impressions but no enquiries.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Connect active searchers with service ads.

List products with prices in Shopping ads.

Reach buyers across Google's networks.

Run YouTube ads that prompt enquiries.

Show local ads for directions and calls.

Re-engage past visitors with relevant ads.
What matters
Wasted budget often hides inside search terms that look relevant at first glance but rarely convert. We identify and exclude those queries so more spend remains available for stronger intent.
Search terms audited
See what people searched before clicking.
Negative list kept current
Block unwanted demand as it appears.
Keyword matching managed
Balance reach with search relevance.
Recruitment queries excluded
Separate employment searches from buyers.

Google Ads lets the business compete for customers who are already looking. We set the account to optimise around real conversion actions so demand can become measurable opportunities.
Full enquiry tracking
Measure calls and forms in one picture.
Outcome values configured
Give Google clearer value signals.
Track delayed revenue
Bring later sales back into reporting.
Invalid lead filtering
Remove spam from conversion totals.

A high-intent search deserves a page built around that same intent. We connect campaign structure with relevant landing experiences so customers arrive at information that matches what they asked for.
Search-intent landing pages
Build the page around why they searched.
Message stays consistent
Continue the same offer after arrival.
Mobile-first speed
Keep paid-search traffic quick on phones.
One obvious action
Make the primary response unmistakable.

More budget only makes sense where the account can turn it into useful volume. We scale the terms with the clearest conversion history and keep weaker searches under control.
Weekly paid-search review
Refine the account on a set rhythm.
Investment follows results
Increase spend on stronger campaigns.
Exclude searches that fail
Protect budget from repeated weak queries.
Campaign decisions logged
Keep changes and reasons recorded.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We check past ads, searches and lead value.
We select offers and searches worth supporting.
We create adverts and budgets around each offer.
We test calls and forms before campaigns begin.
We block wasted searches and improve campaigns.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Conversions tested before the ads go live | Tracking is commonly installed but never tested |
| Campaign type chosen deliberately | Campaign type picked from your goal | Campaign types are often chosen by default |
| Negative keywords maintained | The negative list grows every week | Negative keyword lists are often left to age |
| Wasted spend cut every month | Low value searches paused each month | Search term reviews vary, so ask how often |
| Landing page built for the ads | The page matches the advert's promise | Landing pages are commonly quoted separately |
| Reports in plain words | A monthly note on calls, forms and cost | Reports often lead on clicks and impressions |
| You own the ad account | Opened in your name, with us as a user | Accounts are often opened in the provider's name |
Packages
Management only. Your ad budget is separate and paid straight to Google.
Businesses starting a Google Ads account.
What's included
Businesses expanding their Google Ads.
What's included
Businesses with a larger Google account.
What's included
Your ad budget is paid straight to Google and the account stays yours. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Google Ads | GrowthBusinesses ready to spend more | Full accountBusinesses with larger budgets |
|---|---|---|---|
| Budget and campaigns | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on Google search results | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across Google's channels | Included | Included | Included |
| Your finished videos, run on YouTube | Included | Included | Included |
| Image ads on websites and apps | Included | Included | Included |
| Ads on YouTube, Discover and Gmail | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Ads and keywords | |||
| Ad copy and images made by us | 4 | 8 | 12 |
| Ads shown again to past visitors | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Sale values sent to Google | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before putting real money into Google Ads.
Where to go next
For the service in full, step by step, read the Google Ads agency service page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads