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website redesign

Website Redesign Built to Convert More Traffic

Seed Light handles website redesign for established sites. We audit pages that earn traffic and enquiries, map changed URLs and rebuild around customer use.

  • SEO migration planned
  • URL review included
  • Faster on a phone
  • Typical 1 to 4 week timeline
An architecture studio homepage section with a building photo and three project cards
A redesigned professional services website homepage
A traffic dashboard holding steady through a site migration

The stack

The web stack

Common problems

Why most website redesigns lose hard-won results

These common website redesign problems make traffic, editing and everyday use harder.

Whitmore Legal Google Search Console shows 312 pages not found and a warning that no redirects exist.
Reason 01

A previous redesign changed important URLs without proper redirects.

Lumiere Skin Google Analytics marks its Acne guide with 4,210 visits and Serum guide with 2,980 as deleted.
Reason 02

Pages that earned traffic were removed or rewritten unchecked.

The Linden House sleek new homepage points to a red Google PageSpeed Insights score of 19.
Reason 03

The website looks newer but is still slow or difficult to use.

Oakline Furniture page builder locks Export site as unavailable beside a red stop square.
Reason 04

The business is locked into tools it no longer wants to use.

Brightside Dental report leaves after-launch search clicks and bookings as red question marks.
Reason 05

Nobody compares search and conversions before and after launch.

Where we start

Fix the biggest problem first

We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.

Show us what you have

What we rebuild

What website redesign includes

A website redesign is not one job. Here is the version of a website redesign that fits what you have.

A day spa home page rebuilt with a calm header, one large photograph, a headline and three services

Visual refresh

Update website styling around your content.

A law practice home page with a business header, a headline over a meeting room photo and three cards

Full redesign

Rebuild site structure, content and design.

An interior design studio page with a start your project heading and a three field enquiry form

Conversion redesign

Redesign user paths towards key actions.

A cycling store product page showing a jersey photo, its price, colour dots, sizes and a buy button

Store redesign

Redesign product pages, carts and checkout.

A Google Sheet mapping four old page paths to new ones with 301 marked on every row

Platform migration

Move content and URLs to a new platform.

A PageSpeed Insights mobile report with a green score of 96 and three metric rows beneath it

Performance rebuild

Rebuild slow components for faster loading.

What matters

What makes a redesign safe

01Credibility

Build stronger online credibility for your company

A redesign should improve how the business is perceived without creating new technical problems. We review the existing site first, then rebuild the experience around clearer presentation and stronger credibility.

URL redirect map

Point old addresses to the right new page.

Content migration review

Check priority pages before moving them.

Staging checks before launch

Test redirects before launch.

Post-launch monitoring

Watch search and sales after release.

A dental practice website section with a why patients choose us heading and three short trust cards
02Search continuity

Protect existing rankings during the redesign

Changing URLs, removing content or altering site structure can damage organic visibility. We audit the current website before redesigning so valuable search assets are identified and protected through the migration.

Rank pages by value

Use traffic and leads to set priority.

Merge thin pages

Combine weak overlaps into stronger pages.

Nothing removed silently

Redirect retired pages properly.

You approve what stays

Keep final control over page decisions.

A Google Analytics landing pages report showing four page paths and the sessions each one earned
03Mobile performance

Improve website speed and mobile performance

A redesign should not become heavier than the site it replaces. We set performance expectations early and test the new experience on real mobile conditions before launch.

Test on real devices

Measure the experience on actual phones.

Clean up plugin weight

Remove unnecessary extensions.

Optimise images in build

Size and compress assets properly.

Check Core Web Vitals

Measure before and after launch.

A Search Console Core Web Vitals mobile report with good, needs improvement and poor page counts
04Easy management

Make everyday website updates easier

A redesigned site should not create a new dependency for every text or image change. We set up common content areas so the internal team can manage routine updates confidently.

Easy content updates

Let your team change standard content.

No redesign builder lock-in

Avoid paying just to keep editing access.

Training included

Show staff how to manage the site.

Full account ownership

Keep domain and hosting under you.

The WordPress editor with a veterinary practice page open and an opening hours heading block selected

Case studies

Real client work and website concepts

Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to13x

Return on Meta ad spend

Tallied from client ad accounts and store reports. See the numbers on our results page.

How it works

How we redesign your website

  1. Week 1

    Audit

    Traffic, rankings, conversions and URLs.

  2. Week 1

    Decide

    What stays, what improves, and what gets redirected.

  3. Weeks 2 to 4

    Design and rebuild

    The journey redesigned and the agreed pages rebuilt.

  4. Before launch

    Map URLs

    Old and new URLs mapped, redirects ready.

  5. Ongoing

    Launch and watch

    A careful launch, tested redirects, then monitoring.

How we compare

What to check before redesigning an existing website

What you getSeed LightOther competitors
Current site audited before design startsAudit of the current site comes firstRedesigns commonly start from the new design
Pages that already generate trafficIdentified in the auditExisting traffic is often not mapped first
Every changed URL mappedOld addresses redirected to the new onesRedirect mapping is commonly partial
Content that earns trafficPreserved where possibleRanking pages are often rewritten unchecked
Speed work includedSpeed checked and tuned before launchSpeed work is commonly quoted separately
Analytics measured before and after launchBaseline recorded, then compared afterBefore and after measurement varies
Search performance monitored afterwardsThirty daysMonitoring after launch is often not included
You own the finished site and filesFiles and accounts handed over to youWhat you receive at handover varies

Packages

Three packages to choose from

Quoted after a call, on how many pages move across and how much gets rebuilt.

Refresh

Businesses refreshing a smaller website.

What's included

  • 5 Pages redesigned around your goals
  • A traffic and ranking audit first
  • A fresh design made from scratch
  • Images chosen to support each page
  • Built for phones from the start
  • Speed work across the whole site
Book a callCompare packages in detail
Most popular

Full redesign

Businesses restructuring a larger website.

What's included

  • 10 Pages redesigned around your goals
  • A traffic and ranking audit first
  • A fresh design made from scratch
  • Images chosen to support each page
  • Built for phones from the start
  • Speed work across the whole site
Book a callCompare packages in detail

Full rebuild

Businesses rebuilding a complex website.

What's included

  • 20+ Pages redesigned around your goals
  • A traffic and ranking audit first
  • A fresh design made from scratch
  • Images chosen to support each page
  • Built for phones from the start
  • Speed work across the whole site
Book a callCompare packages in detail

Thirty days of support after launch, then an optional care plan. The domain, the hosting and every file stay in your name.

Compare the packages in detail

Swipe the table to compare all three.

What each package includes, row by row
DetailRefreshSites that just look datedFull redesignSites that need rethinkingFull rebuildSites needing a full rebuild
What you get
51020+
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
Platform and editing
Built by Seed LightIncludedIncludedIncluded
IncludedIncludedIncluded
Custom WordPressCustom WordPressCustom WordPress or Shopify
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Tracking and search
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
IncludedIncludedIncluded
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
Add-onAdd-onAdd-on
How the project runs
1 to 2 weeks1 to 2 weeks2 to 4 weeks
3 rounds3 rounds3 rounds
After launch
IncludedIncludedIncluded
30 days30 days30 days
Add-onAdd-onAdd-on

IncludedAdd-onAvailable at extra cost

Straight answers

Common questions

What owners ask before rebuilding a site that already works.

We protect SEO during a redesign by keeping useful content and recording every changed URL. Redirect mapping and setup are a paid add-on. When selected, redirects are tested before launch, and search performance is reviewed after the new site goes live. The website redesign scope records which pages and URLs need this work.

A website refresh fits when the structure is sound and the site simply looks dated, making it cheaper and faster than a redesign. A redesign fits when the pages are wrong or the site is slow, with the chosen scope recorded before the work begins.

Usually most of it. Pages that already earn traffic get kept and improved rather than replaced. Starting from a blank page throws away the one thing the old site was good at.

A website redesign improves an existing site rather than replacing everything by default. It can change the design, structure, content and how the site works.

A website redesign typically takes 1 to 2 weeks, or 2 to 4 weeks with a platform move, to rebuild once the content is ready. Page count, platform, features, approvals and any URL or content migration can affect the schedule. Seed Light confirms those dependencies and the review stages before work begins.

The cost of the website redesign depends on scope and existing work. We review requirements for the website redesign and send an itemised quote before starting.

Yes, rankings can move after a redesigned site launches. We preserve useful pages and monitor search data so issues are visible. Redirect mapping and setup are a paid add-on, including testing changed URLs before launch.

Yes, Seed Light can redesign a website without changing its platform when the current system still supports the required pages and features. The audit checks editing, performance, security and integrations first. A platform move is proposed only when the existing system blocks the agreed redesign.

Seed Light decides which old pages stay by reviewing their traffic, enquiries, links, content and role in the customer journey. Useful pages are kept and improved. Redirect mapping and setup for changed addresses are a paid add-on, so every planned move is recorded before the redesigned site launches.

Rebuild when the current structure has little worth keeping. A redesign is better when useful pages, traffic, links or working features should carry into the new site.

A website redesign can include an audit of the current site, revised structure, updated design, improved content, development, testing, URL mapping and launch checks. Seed Light records what stays, what changes and which existing features must continue before the redesign begins.

Seed Light needs access to the current website, hosting and available analytics, plus existing copy, brand files and a list of required features. Business goals and known site problems guide the audit. Content and approvals must be ready enough to support the agreed schedule.

You keep the redesigned website and the business accounts created or used for it. Seed Light hands over the agreed access and completed work after the project terms are met. Third-party platforms, hosting and paid tools continue under their own account and subscription terms.

Seed Light compares available pre-launch and post-launch data, then checks tracking, traffic, important pages, forms and technical issues. The redesign can be corrected where an agreed requirement is not working. No increase in rankings, enquiries or sales is guaranteed. Those results also depend on demand and traffic.

Seed Light records available traffic, search visibility, forms and calls before launch, then compares the same measures after the redesign. We also check that tracking, important pages, redirects and forms still work. Search monitoring is included when it appears in the project scope, while broader ongoing reporting is scoped separately.

Related services include web design services, SEO services, website maintenance, campaign landing pages, an online marketing agency and an online store. Each has its own page, and any of them can start on the same call.

Where to go next

Keep reading

Website Redesign 2026, beside a cluttered old website and its clean redesigned version.WEB DESIGN

See the signs a website may need a redesign in 2026, what a rebuild should improve, how...

Who this is for

Built for businesses that want more customers

Anywhere a customer researches before they buy.

Three armchairs face a strategy whiteboard in a plant-filled coaching office.

Websites with enquiry forms and booking built in for coaches.

Business, life & fitness coaches

Property photographs and a scale model fill a bright estate agency office.

Listing pages that turn lookers into booked viewings and buyers.

Agencies & negotiators

A wooden counter and shelves of bottled products fill a small local shop.

Get found on Google Maps and search, and win more local customers.

Salons, services & shops

Clothing, handbags, shoes and shipping boxes fill an e-commerce photography studio.

Online stores built to turn more shoppers into buyers.

Fashion, gadgets & FMCG

A glass-walled meeting room with law books overlooks neighbouring office buildings.

Websites that build trust, explain your services and bring in enquiries.

Law, accounting & consulting

Tools, ladders and a white van fill a contractor's workshop.

Websites that show your past jobs and bring in more quote enquiries.

Renovation, electrical & aircon

Let’s talk

Ready to get more
customers?

Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.

Prefer email or a call? hello@seed-light.com · +60 16-411 9138

Results so far

Results from real clients

100+

Brands worked with

28,441+

Leads generated

$4.1M+

Sales generated for clients

Up to 13x

Return on Meta ad spend

Tallied from client ad accounts and store reports.

Monthly leads

We reply in one working day