
A previous redesign changed important URLs without proper redirects.
website redesign
Seed Light handles website redesign for established sites. We audit pages that earn traffic and enquiries, map changed URLs and rebuild around customer use.



The stack
The web stack
Common problems
These common website redesign problems make traffic, editing and everyday use harder.

A previous redesign changed important URLs without proper redirects.

Pages that earned traffic were removed or rewritten unchecked.

The website looks newer but is still slow or difficult to use.

The business is locked into tools it no longer wants to use.

Nobody compares search and conversions before and after launch.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we rebuild
A website redesign is not one job. Here is the version of a website redesign that fits what you have.

Update website styling around your content.

Rebuild site structure, content and design.

Redesign user paths towards key actions.

Redesign product pages, carts and checkout.

Move content and URLs to a new platform.

Rebuild slow components for faster loading.
What matters
A redesign should improve how the business is perceived without creating new technical problems. We review the existing site first, then rebuild the experience around clearer presentation and stronger credibility.
URL redirect map
Point old addresses to the right new page.
Content migration review
Check priority pages before moving them.
Staging checks before launch
Test redirects before launch.
Post-launch monitoring
Watch search and sales after release.

Changing URLs, removing content or altering site structure can damage organic visibility. We audit the current website before redesigning so valuable search assets are identified and protected through the migration.
Rank pages by value
Use traffic and leads to set priority.
Merge thin pages
Combine weak overlaps into stronger pages.
Nothing removed silently
Redirect retired pages properly.
You approve what stays
Keep final control over page decisions.

A redesign should not become heavier than the site it replaces. We set performance expectations early and test the new experience on real mobile conditions before launch.
Test on real devices
Measure the experience on actual phones.
Clean up plugin weight
Remove unnecessary extensions.
Optimise images in build
Size and compress assets properly.
Check Core Web Vitals
Measure before and after launch.

A redesigned site should not create a new dependency for every text or image change. We set up common content areas so the internal team can manage routine updates confidently.
Easy content updates
Let your team change standard content.
No redesign builder lock-in
Avoid paying just to keep editing access.
Training included
Show staff how to manage the site.
Full account ownership
Keep domain and hosting under you.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
Traffic, rankings, conversions and URLs.
What stays, what improves, and what gets redirected.
The journey redesigned and the agreed pages rebuilt.
Old and new URLs mapped, redirects ready.
A careful launch, tested redirects, then monitoring.
How we compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Current site audited before design starts | Audit of the current site comes first | Redesigns commonly start from the new design |
| Pages that already generate traffic | Identified in the audit | Existing traffic is often not mapped first |
| Every changed URL mapped | Old addresses redirected to the new ones | Redirect mapping is commonly partial |
| Content that earns traffic | Preserved where possible | Ranking pages are often rewritten unchecked |
| Speed work included | Speed checked and tuned before launch | Speed work is commonly quoted separately |
| Analytics measured before and after launch | Baseline recorded, then compared after | Before and after measurement varies |
| Search performance monitored afterwards | Thirty days | Monitoring after launch is often not included |
| You own the finished site and files | Files and accounts handed over to you | What you receive at handover varies |
Packages
Quoted after a call, on how many pages move across and how much gets rebuilt.
Businesses refreshing a smaller website.
What's included
Businesses restructuring a larger website.
What's included
Businesses rebuilding a complex website.
What's included
Thirty days of support after launch, then an optional care plan. The domain, the hosting and every file stay in your name.
Swipe the table to compare all three.
| Detail | RefreshSites that just look dated | Full redesignSites that need rethinking | Full rebuildSites needing a full rebuild |
|---|---|---|---|
| What you get | |||
| Pages redesigned and rebuilt | 5 | 10 | 20+ |
| Traffic and rankings reviewed first | Included | Included | Included |
| Designed from scratch, no templates | Included | Included | Included |
| Built for phones first | Included | Included | Included |
| Pages built to load fast | Included | Included | Included |
| Your photos, plus stock or AI images | Included | Included | Included |
| Platform and editing | |||
| Edit your site by chatting with ChatGPTBuilt by Seed Light | Included | Included | Included |
| Edit your own pages, no code | Included | Included | Included |
| What your site is built on | Custom WordPress | Custom WordPress | Custom WordPress or Shopify |
| Your web address and server, set up | Add-on | Add-on | Add-on |
| Your site in more than one language | Add-on | Add-on | Add-on |
| Tracking and search | |||
| Titles, headings and schema on each page | Included | Included | Included |
| Tracks visits, forms and calls | Included | Included | Included |
| Shows how Google finds your site | Included | Included | Included |
| Tracks visits from Meta ads | Included | Included | Included |
| Old links pointed to new pages | Add-on | Add-on | Add-on |
| Your site moved to a new platform | Add-on | Add-on | Add-on |
| A private copy to approve before launch | Add-on | Add-on | Add-on |
| Rankings watched after launch | Add-on | Add-on | Add-on |
| How the project runs | |||
| Time to launch once content is ready | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| Rounds of design changes | 3 rounds | 3 rounds | 3 rounds |
| After launch | |||
| Yours once paid in full | Included | Included | Included |
| Fixes and questions after launch | 30 days | 30 days | 30 days |
| Monthly updates, backups and edits | Add-on | Add-on | Add-on |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before rebuilding a site that already works.
Where to go next
Who this is for
Anywhere a customer researches before they buy.
Coverage
We are based in Penang and work with businesses around the country. Pick a place to see what this service looks like there.
Often paired with Website Redesign: web design services, SEO services, website maintenance, campaign landing pages, an online marketing agency and an online store.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads