Reason 01
The last redesign looked better and traffic fell off a cliff.
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website redesign
A website redesign rebuilds a site that already exists, which means protecting what it earned. Seed Light audits the pages that bring traffic, maps every old address to a new one, and rebuilds around how customers actually move through the site. Most projects go live in three to five weeks.
The stack
Sound familiar?
Five reasons, over and over.Every one of them is decided before design starts.
The last redesign looked better and traffic fell off a cliff.
Old page addresses now lead nowhere, and Google still lists them.
The site is slow, and every fix seems to make it slower.
You cannot edit a page without paying for a builder licence.
It was never really built for a phone, and most visitors are on one.
The good news
Every one of these is the first thing we fix.
What we rebuild
A website redesign is not one job. Here is the version of a website redesign that fits what you have.
Same structure, modern design. The fastest way to stop looking dated.
Pages reorganised around how customers actually decide.
The site looks fine and does not sell. We fix the second part.
Product pages and checkout rebuilt without losing order history.
Moved off a builder or a dead theme, with every URL mapped.
Same site, rebuilt to load in about a second on a phone.
What matters
The risk
Traffic falls after a redesign for two reasons: addresses changed without being mapped, and pages that were ranking got rewritten into something else. Both are decisions made before design starts, which is why the audit comes first.
Every URL mapped
Old addresses pointed at new ones before launch.
Content carried across
Whatever earns traffic survives the rebuild.
Tested before launch
Redirects checked on staging, not in production.
Watched after
Search performance monitored for thirty days.
What to keep
Before anything is drawn, every page is sorted into keep, merge or retire based on what it actually brings in. Businesses are usually surprised by which pages matter, and that list decides the whole structure.
Sorted by what earns
Traffic and leads decide, not opinion.
Merged where thin
Several weak pages become one strong one.
Retired and redirected
Nothing vanishes without pointing somewhere.
You approve the list
Nothing is dropped without your sign-off.
Speed
Plenty of redesign projects ship heavier than what they replaced, because a new theme brings new plugins and bigger images. We build the new site to a speed budget and test it on a real phone before launch.
Under two seconds
On mobile data, not a lab score.
Fewer moving parts
Plugins removed rather than replaced.
Images handled
Sized and compressed as part of the build.
Google rewards it
Faster sites place better and sell better.
After launch
Many a redesign drops the owner into a page builder they then have to rent. Content lives in WordPress, the licence situation is explained before we start, and a text change never needs a developer.
Built to be edited
Text changes never need a developer.
No rented builder
Nothing that stops working if a licence lapses.
Trained to run it
Recordings plus a live handover session.
Your accounts
Domain, hosting and files in your name.
How it works
Before any rebuild starts: which pages earn traffic and what has to survive.
Keep, merge or retire, page by page. You approve the list.
New design at phone width first, built as sections are approved.
Old URLs pointed at new ones and tested before anything goes live.
Search performance monitored for thirty days, and fixed if it moves.
How we compare
| What you get | Cheap template shop | Seed Light | Big agency |
|---|---|---|---|
| Redesign audit first | No | Yes | Yes |
| Every URL mapped | No | Yes | Sometimes |
| Ranking pages migrated | No | Yes | Add-on |
| Speed work included | No | Yes | Add-on |
| Rankings watched after launch | No | Yes | No |
| You own the code and files | Locked in | Yes | Sometimes |
Packages
Quoted after a call, on how many pages move across and how much gets rebuilt.
Sites with sound foundations that simply look old.
What's included
Sites where the pages themselves are the problem.
What's included
Sites moving platform, or stores with order history to keep.
What's included
Thirty days of support after launch, then an optional care plan. The domain, the hosting and every file stay in your name.
Straight answers
What owners ask before rebuilding a site that already works.
100+
Brands served
28,441+
Leads generated
$4.1M+
Sales made for clients
Up to13x
Return on ad spend
As of July 2026, tallied from client ad accounts and store reports. See the numbers on our results page.
Who this is for
Anywhere a customer researches before they buy.
Renovators, cleaners, repair pros and movers who need calls and quote requests from their area.
Dental, physio, aesthetics and wellness practices that live on bookings and trust.
Agents and agencies that need listings presented well and every lead captured fast.
Personal brands that need authority, proof and a calendar that fills itself.
Product brands whose catalogue has to do the selling.
Lawyers, accountants and agencies whose clients research hard before calling anyone.
Let’s talk
Tell us what is holding your business back. We will reply in one working day with honest advice, even if we never work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Real client numbers100+
Brands served
28,441+
Leads generated
$4.1M+
Sales made for clients
Up to 13x
Return on ad spend
Leads per month, trending up
