Online Marketing Built to Grow Leads and Sales

Your team should coordinate separate specialists when it owns the strategy, data and handovers. If no one has that time, one agency can take responsibility for the links.

Existing marketers can stay when they are doing good work. Seed Light takes on the parts nobody owns and connects them with the work already under way, with the online marketing plan recording who handles each channel and how the separate parts join up.

We do, with you, once there is enough data to make a useful decision. We reduce, pause or change the channel and move its budget to whatever is producing leads.

An online marketing agency coordinates the website, search, paid ads, content and email under one plan. Seed Light tracks how those channels contribute to enquiries or sales, then records where budget or effort should change. The business keeps ownership of its accounts and completed work.

In practice the two names mean the same thing, and businesses use whichever they grew up with. Some agencies use online marketing to mean paid channels only.

The cost of the online marketing plan depends on scope and existing work. We review requirements for the online marketing plan and send an itemised quote before starting.

One agency makes sense when you want a single team to own the strategy, data and handovers. Several specialists suit a business that can coordinate those parts itself.

An online marketing plan takes about two weeks to audit the current channels, set priorities and put tracking in place before ongoing work begins. Timing depends on the channels involved, their existing condition and the available data. Seed Light compares results across the plan, reports changes and adjusts activity from that evidence.

Yes, you own the accounts and completed work. The website, advertising accounts, analytics and content are set up in your name, with us added only as a user.

Yes, an online marketing agency can begin with one channel. We choose it from your demand, current data and ability to track enquiries before adding another.

Seed Light needs access to the website, analytics, active marketing accounts and available sales data, plus a clear view of who owns each task. We review existing providers and handovers before changing anything. The resulting plan records responsibilities, access and the first priorities.

An online marketing agency should connect work across the website, search, ads, content and email to measurable enquiries or sales where the systems allow it. Seed Light provides one report showing channel results, completed work and decisions, so the links and handovers between specialists remain visible.

Yes, Seed Light can coordinate outside specialists when their roles, access and reporting are agreed. The online marketing plan records who owns each channel and how information moves between them. Existing providers can remain in place when their work is useful and the handovers are clear.

Seed Light reviews each channel and the handovers between them before changing the plan. Effort or budget can move when the available data supports that decision. We cannot guarantee leads or sales, so reporting must show what was completed, what happened and why the next change is being made.

Yes, online marketing management is month to month by default and can be ended with 30 days written notice, unless your proposal says otherwise. Seed Light completes the current period, hands over the latest cross-channel report and removes its access. Your website, accounts, analytics, campaign history and completed work stay with your business.

Related services include search engine optimisation, a Google Ads agency, organic social media, web design services and advertising campaigns. Each has its own page, and any of them can start on the same call.