
Adverts stay unchanged until someone notices fewer enquiries.
facebook ads sabah
Seed Light manages Facebook ads and Instagram ads for Sabah businesses: coverage, campaigns, creative, tracking and landing pages, with leads tied to sources.



The stack
The Meta advertising stack
Where we work
We tailor Facebook ads to local audiences and buying patterns in Sabah.
We also work with businesses in Papar, Kudat, Keningau, Beaufort, Ranau and Kunak.

Kota Kinabalu can run as its own audience with separate reporting, so its results remain visible instead of being folded into a state-wide average.
Businesses based in this area

Penampang coverage can overlap with the capital, so Seed Light checks the audience overlap before adding a second ad set that could bid against the first.
Businesses based in this area

Distance from the capital changes what can be delivered, so the advert states the service or shipping boundary before anybody fills in a form.
Businesses based in this area

A separate audience on a modest budget needs time to gather conversion data, so one offer is held steady rather than swapped every fortnight.
Businesses based in this area

Coverage is added where fulfilment genuinely reaches. Where a technician or a courier cannot get there, the advert is not run there either.
Businesses based in this area

Where customers travel to the business rather than the other way round, audiences are set by origin and creative is tested per origin group.
Businesses based in this area
Common problems
These Facebook advert problems make it harder to reach customers, track leads and count sales.

Adverts stay unchanged until someone notices fewer enquiries.

Enquiries reach the inbox with no record of their advert.

The advert promises one thing, but the form asks for another.

Adverts reach places the business cannot serve.

Video views are counted, but nobody checks the sales.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Run audience ads to find new customers.

Craft ad copy and design campaign visuals.

Show remarketing ads to past visitors.

Build enquiry forms into lead campaigns.

Run catalogue ads for relevant products.

Report which ads produce leads and sales.
What matters
Paid social can build recognition before customers are ready to buy. We test fresh creative and offers so the business stays visible to audiences that may convert later.
More ways to sell the offer
Try different customer reasons to act.
Opening that earns attention
Make the first frame easy to grasp.
Image and motion mix
Use both formats where they suit the feed.
Creative renewed regularly
Replace declining ads before they drag.

Not every interested person converts on the first touch. We create a second opportunity by reaching previous visitors and engagers with campaigns designed specifically for warmer audiences.
New-buyer prospecting
Use broad delivery to find fresh demand.
Return to warm traffic
Re-engage people who already know you.
Exclude previous purchasers
Avoid paying to reacquire the same people.
Customer-seeded audiences
Expand reach from your buyer base.

Scaling works better when sales data is visible. We connect campaigns with real conversion outcomes so stronger performers can be identified before additional budget is committed.
Direct server tracking
Send important events from your website.
Clean conversion counting
Keep each completed action counted once.
Measure leads and purchases
Focus reporting on business outcomes.
Reconcile ad results
Use actual sales to check performance.

Paid social works commercially when attention leads to a measurable action. We structure the campaign around a clear offer and conversion step rather than treating engagement as the final result.
Strong reason to respond
Make the offer specific enough to act on.
Landing page aligned
Keep the page consistent with the ad.
Quick-to-complete form
Keep enquiry capture short and easy.
Measured lead volume
Count genuine enquiries from the campaign.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We check past adverts, enquiries and budget use.
We choose what to promote and who to reach.
We write adverts and build the agreed campaign.
We confirm forms, links and tracking before launch.
We stop tired adverts and adjust the campaign.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Pixel and events checked before launch | Tracking is often added after spending starts |
| Offer and angle tested first | We test offers and angles before scaling | The offer is commonly taken as given |
| New creative every month | Fresh creative built each month | Creative is often billed apart from management |
| Creative changed by the person running it | Edits made in-house by the person running it | Turnaround on changes varies widely |
| Landing page built for the ads | Page written to match the ad it follows | Landing pages are commonly quoted separately |
| Reports in plain words | Reports lead on leads and cost per lead | Reports often lead on reach and impressions |
| You own the account and pixel | Set up in your own business manager | Accounts are often opened in the provider's name |
| Month to month | Rolling monthly by default | Minimum terms of several months are common |
Packages
Management and creative. You supply the photos and video, we build the ads. Your ad budget is separate and paid straight to Meta.
Businesses starting with Meta ads.
What's included
Businesses expanding their Meta activity.
What's included
Businesses managing a larger Meta account.
What's included
Your ad budget is paid straight to Meta and you keep the account and pixel. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Meta ads | GrowthBusinesses ready to spend more | ScaleBusinesses with larger budgets |
|---|---|---|---|
| Budget and platforms | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Audience groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Facebook and Instagram | Facebook + Instagram | Facebook + Instagram | Facebook + Instagram |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Creative | |||
| Image ads designed by us | 4 | 8 | 12 |
| Your finished videos, run as ads | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Targeting and testing | |||
| New audiences tested | Included | Included | Included |
| Ads shown again to past visitors | Included | Included | Included |
| Ads that show your products | Included | Included | Included |
| Ads that open a WhatsApp chat | Included | Included | Included |
| Ads with a built-in form | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Tracks leads and sales from Meta ads | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before running Facebook and Instagram ads properly.
Where to go next
For the service in full, step by step, read the Facebook ads service page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads