
Only Search campaigns are running while other options sit unused.
google ads agency penang
Seed Light is a Google Ads agency in Penang. We manage Search, Shopping and Performance Max campaigns, with calls, forms and sales tracked from the first click.



The stack
The Google Ads stack
Where we work
We focus Google Ads on local searches and customer demand in Penang.
We also work with businesses in Gelugor, Jelutong, Tanjung Bungah, Bukit Mertajam, Seberang Jaya and Balik Pulau.
Our office is in Relau, on the island. Get directions on Google Maps, or book a call and we will come to you.

Search campaigns capture people already looking, and location assets put the address and directions into the advert for anyone comparing nearby options.
Businesses based in this area

Business to business accounts usually run on Search alone, since Shopping needs a product feed and Demand Gen answers no question a technical buyer is asking.
Businesses based in this area

Responsive search adverts are given enough genuinely different headlines to work with, because Google assembles the advert and thin assets leave it assembling the same one.
Businesses based in this area

Call only campaigns suit a business whose work starts on the phone, and they are judged on call length rather than on clicks.
Businesses based in this area

Where bookings run to a season, campaign schedules and budgets follow the booking window, set on the campaign rather than managed by switching things off by hand.
Businesses based in this area

A Merchant Center feed carrying correct stock and delivery information keeps Shopping adverts showing items the business can actually supply from the mainland.
Businesses based in this area
Common problems
These Google Ads problems make it harder to show products, reach buyers and track sales.

Only Search campaigns are running while other options sit unused.

Performance Max takes most of the budget but brings few results.

Products are missing from the Shopping results on Google.

Location settings have not been checked since the account launched.

Campaign reports show clicks but leave out every sale.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Run search ads for high-intent leads.

Show products and prices to ready buyers.

Grow sales with cross-channel Google ads.

Put video ads before likely buyers.

Run local ads that drive calls and visits.

Run ads that return visitors to key pages.
What matters
Paid search performs better when the account distinguishes research queries from commercial ones. We focus budget on terms that indicate a customer is closer to taking action.
Search query checks
Inspect the real phrases behind clicks.
Negative keyword updates
Add negatives as new waste appears.
Keyword match control
Tighten or widen reach using performance.
Block employment intent
Block job seekers from sales campaigns.

Organic visibility takes time to build, but paid search can access current demand now. We measure meaningful conversions so the account learns from leads and sales rather than page visits.
Phone and form measurement
Capture calls and submitted enquiries.
Conversion value setup
Assign values based on commercial worth.
Closed sales imported
Feed later revenue back into Google Ads.
Lead quality filtering
Separate genuine prospects from spam.

Google Ads can place the business in front of customers while they are looking for a solution. We keep the message and destination closely matched to the search that triggered the ad.
Intent-specific pages
Match content to what the searcher needs.
Consistent campaign message
Keep the same offer after the click.
Mobile loading speed
Keep landing pages responsive on phones.
One conversion goal
Avoid competing actions on the page.

The account becomes more valuable as it reveals which search terms produce customers. We expand around those patterns and trim weaker traffic so growth stays connected to performance.
Weekly performance review
Check what moved before changing things.
Spend follows conversions
Fund campaigns that consistently deliver.
Block weak search demand
Exclude terms with poor result history.
Change history kept
Make optimisation transparent over time.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We inspect past adverts, searches, spend and leads.
We decide which offers and searches to focus on.
We write adverts and connect enquiry tracking.
We check forms, calls and budgets before launch.
We review results, remove waste and improve quality.
Before you choose
| What you get | Seed Light | Other competitors |
|---|---|---|
| Tracking set up before spending | Conversions tested before the ads go live | Tracking is commonly installed but never tested |
| Campaign type chosen deliberately | Campaign type picked from your goal | Campaign types are often chosen by default |
| Negative keywords maintained | The negative list grows every week | Negative keyword lists are often left to age |
| Wasted spend cut every month | Low value searches paused each month | Search term reviews vary, so ask how often |
| Landing page built for the ads | The page matches the advert's promise | Landing pages are commonly quoted separately |
| Reports in plain words | A monthly note on calls, forms and cost | Reports often lead on clicks and impressions |
| You own the ad account | Opened in your name, with us as a user | Accounts are often opened in the provider's name |
Packages
Management only. Your ad budget is separate and paid straight to Google.
Businesses starting a Google Ads account.
What's included
Businesses expanding their Google Ads.
What's included
Businesses with a larger Google account.
What's included
Your ad budget is paid straight to Google and the account stays yours. Month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to Google Ads | GrowthBusinesses ready to spend more | Full accountBusinesses with larger budgets |
|---|---|---|---|
| Budget and campaigns | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on Google search results | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across Google's channels | Included | Included | Included |
| Your finished videos, run on YouTube | Included | Included | Included |
| Image ads on websites and apps | Included | Included | Included |
| Ads on YouTube, Discover and Gmail | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Ads and keywords | |||
| Ad copy and images made by us | 4 | 8 | 12 |
| Ads shown again to past visitors | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Sale values sent to Google | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before putting real money into Google Ads.
Where to go next
Every stage of the Google Ads agency service is set out on its own page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads