
Budget keeps going to people who are only browsing.
sem agency malaysia
Seed Light is an SEM agency for Malaysia. We manage Google and Microsoft Advertising with keywords, adverts, bids, landing pages and lead tracking.



The stack
The paid search stack
Where we work
We set paid search around search terms and customer demand across Malaysia.
We also work with businesses in Putrajaya and Labuan.

A shared negative keyword list applied across every campaign stops the same wasted wording being blocked in one place and quietly paid for in another.
Businesses based in this area

Kuala Lumpur campaigns get separate advert groups and landing pages for each main offer, making relevance problems easier to find and fix.
Businesses based in this area

Broad match without a tight negative list widens what an account buys, so the match types in use are chosen deliberately rather than left as they were inherited.
Businesses based in this area

Duplicate keywords sitting across several ad groups make an account bid against itself, so a de duplication pass is usually part of the first month of work.
Businesses based in this area

Where a keyword list is short, reading the search terms as word groups finds the wasted wording faster than working down the report line by line.
Businesses based in this area

A bid strategy is only as good as the conversion data behind it, so tracking is verified before any target cost or return figure is set.
Businesses based in this area

Microsoft Ads can be worth running alongside Google where the audience is desktop and office based, and the imported account is reviewed rather than accepted as it lands.
Businesses based in this area

Budget pacing is watched across the month, because a campaign that empties its budget by midday has let the clock choose which searches it answers.
Businesses based in this area

Single-theme ad groups keep one advert answering one search, which can improve a weak relevance score when an ad group currently covers unrelated terms.
Businesses based in this area

Exact and phrase match protect the terms that convert, with broader matching kept in its own campaign so its spend can be seen and judged separately.
Businesses based in this area

Impression share lost to budget and lost to rank are reported separately, because raising the budget only ever fixes one of them.
Businesses based in this area

A wasted spend audit reads the search terms against the money they took, so the largest leaks are dealt with before the smallest ones.
Businesses based in this area

Keyword lists in more than one language are managed separately, since a negative added in one language does nothing about the same wasted search in another.
Businesses based in this area

With little data, a manual or click based approach can be steadier than a target based strategy that has too few conversions to learn anything from.
Businesses based in this area
Common problems
These paid campaign problems make it harder to reach buyers, control spending and earn enquiries.

Budget keeps going to people who are only browsing.

Every keyword competes for money inside the same campaign.

Bids set at launch are still running without review.

Irrelevant searches keep returning because nobody blocks them.

Every advert sends visitors to the home page.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Structure campaigns to track each service.

Select keywords used by ready buyers.

Cut wasted spend with negative keywords.

Test adverts to strengthen lead messages.

Shift bids towards searches that convert.

Optimise landing pages to win enquiries.
What matters
Paid search works best when commercial intent is separated from general research. We refine keywords and exclusions so more spend reaches people who are closer to taking action.
Search query review
Use actual queries to find waste.
Manage negative terms
Stop poor-fit searches from returning.
Remove invalid enquiries
Separate spam from genuine leads.
Eliminate weak search spend
Reduce budget on poor search terms.

High-intent searchers have already identified a need. We match their queries with focused ads and closely aligned landing pages so the message follows what they are trying to do.
Paid-search pages by intent
Match search needs to relevant pages.
Budgets separated
Give priority campaigns their own spend.
Paid-search match settings
Tune match precision from real results.
Simple campaign architecture
Avoid needless account complexity.

Every keyword has a different commercial value. We use performance data and bidding controls to keep click costs proportionate to the leads or sales those searches can produce.
Search-to-page alignment
Send keywords to the best-fit page.
Ad and page consistency
Keep the reason to click intact.
Quick SEM mobile experience
Keep paid clicks from slow pages.
Changes judged by results
Use data to decide what stays.

The useful measure is how much business activity paid search creates. We track enquiries and conversion cost so performance can be compared against the budget being spent.
Conversion reporting
Keep enquiries and revenue central.
Combined platform report
Compare both search platforms together.
Monthly SEM results recap
Report movement and next steps.
Spend by performance
Shift spend toward stronger results.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We assess costs, searches, campaigns and leads.
We select offers, audiences and pages to support.
We prepare campaigns, advert copy and budgets.
We test forms, calls, links and tracking first.
We remove poor searches and improve results.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads