
Our adverts appear in areas where we do not work.
sem agency sabah
Seed Light is an SEM agency in Sabah. We run Google and Microsoft Advertising, covering locations, keywords, ads, bids, landing pages and lead tracking.



The stack
The paid search stack
Where we work
We tailor paid search around search terms and customer demand across Sabah.
We also work with businesses in Papar, Kudat, Keningau, Beaufort, Ranau and Kunak.

The account is built so each campaign has one job, since a campaign doing two things can only ever be judged on an average of both.
Businesses based in this area

Two ad groups chasing the same query is a structural fault, and merging them usually improves the data and the advert at the same time.
Businesses based in this area

Bid strategies are changed one at a time, because two changes made in the same week leave nothing to attribute the difference to.
Businesses based in this area

Call conversions are given a value, so a strategy targeting return has something real to work towards rather than an unweighted count of events.
Businesses based in this area

Where conversions are few, results are read over a quarter and bid targets are moved in small steps rather than in reaction to one quiet week.
Businesses based in this area

A long gap between click and booking needs the conversion window and the attribution model set to match, or the account credits the wrong campaigns.
Businesses based in this area
Common problems
These advertising problems make it harder to reach buyers, count calls and control wasted spend.

Our adverts appear in areas where we do not work.

Every keyword is squeezed into the same ad group.

Irrelevant searches keep appearing because none are blocked.

Phone enquiries come in but nobody counts them.

Monthly reports list clicks and impressions but no enquiries.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Split campaigns by service and intent.

Select keywords for people seeking you.

Exclude poor-fit terms before ads run.

Compare adverts to improve enquiry rates.

Set bids using search and lead results.

Create enquiry pages for advert clicks.
What matters
The best search campaigns become more selective over time. We identify which terms repeatedly produce valuable outcomes and keep more of the budget focused on those areas.
Query checks
Use actual wording to refine targeting.
Maintain strong negatives
Block irrelevant demand as it appears.
Filter bad leads
Keep reports focused on opportunities.
Remove recurring waste
Stop paying for terms that keep failing.

The bottom of the funnel is where search intent becomes most valuable. We focus on the queries and landing experiences that support immediate customer action.
Search intent drives page
Use different pages for different needs.
Separate ad budgets
Allocate spend without one area taking.
Match type control built in
Manage how closely searches must relate.
Clear campaign structure
Keep the setup practical to run.

Search costs should reflect what a keyword contributes to the business. We use lead and sales data to distinguish where higher bids are justified and where spend should be restrained.
Keyword, ad and page in sync
Keep the search journey relevant.
Promise matched on page
Avoid changing the offer after click.
Mobile pages built for speed
Protect conversion with faster load.
Measure before and after
Validate each account change.

The account should show what the budget is buying in business terms. We track lead actions so paid search can be evaluated against actual customer response.
Report leads and sales
Keep measurement tied to the goal.
One report for paid search
Combine key numbers from both platforms.
Monthly results clearly
Explain SEM changes and why they matter.
Rebalance budget
Use results to guide next month's spend.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We review spend, searches and advert leads.
We decide which services and searches to promote.
We plan campaigns, keywords and ads.
We check forms, links, calls and tracking first.
We refine adverts, cut waste and lift leads.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Where to go next
For the service in full, step by step, read the SEM agency service page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads