
Unrelated keywords are packed into the same ad group.
sem agency johor bahru
Seed Light is an SEM agency serving Johor Bahru. We run Google and Microsoft Advertising with account structure, adverts, lead tracking and landing pages.



The stack
The paid search stack
Where we work
We plan paid search around search terms and customer demand across Johor Bahru.
We also work with businesses in Johor Jaya, Permas Jaya, Senai, Masai, Nusa Bestari and Bukit Indah.

An inherited account is audited before anything is changed, because the settings causing the waste are rarely the ones anyone thought to mention.
Businesses based in this area

Geographic exclusions matter as much as targeting, and an account serving a wide area usually needs both set rather than one of them.
Businesses based in this area

Ad group themes are kept narrow enough that the advert can repeat the search, which is what the relevance component of Quality Score responds to.
Businesses based in this area

Shopping and search campaigns compete for the same queries, so priorities and negatives decide which one answers rather than leaving it to chance.
Businesses based in this area

Procurement searches are specific, so exact match protects them while broader matching runs in its own campaign where its spend can be judged.
Businesses based in this area

Radius exclusions stop an account paying for searches beyond the service area, which is a cheaper fix than lowering bids across the board.
Businesses based in this area
Common problems
These search advertising problems make it harder to match adverts, track calls and win enquiries.

Unrelated keywords are packed into the same ad group.

Nobody has checked what people searched since the account launched.

Customer calls come through a number the account cannot track.

Bidding still chases cheap clicks instead of useful enquiries.

The same advert keeps running without any changes or tests.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Separate campaigns by service and goal.

Choose keywords that signal buying intent.

Remove search terms unlikely to convert.

Compare adverts to find stronger messages.

Direct bids towards proven search terms.

Design landing pages that prompt enquiries.
What matters
Clicks are useful only when they can become customers. We focus bidding and account structure around the terms most closely connected to enquiries, sales or other meaningful conversions.
Query-level account checks
Look at searches behind clicks and leads.
Irrelevant searches excluded
Keep obvious mismatches out.
SEM lead validation
Separate useful enquiries from spam.
Waste terms removed
Stop repeated spend on poor demand.

Paid search does not need to create every piece of demand from scratch. It can reach active buyers who are looking for this type of solution and give them a relevant path to act.
Focused page by intent
Give major needs a focused page.
Separate spend pools
Keep budget decisions clear.
Match types set deliberately
Use tighter control where it matters.
Account structure kept lean
Avoid splitting campaigns too far.

Bid strategy should follow the value of the outcome, not the desire to appear first. We use conversion performance to guide how aggressively the account competes for each search.
Search relevance end to end
Keep keywords, ads and pages connected.
Same message after arrival
Deliver what the ad promised.
Quick post-click experience
Cut mobile delay after the click.
Changes tracked over time
Compare adjustments with past results.

Cost per lead, lead quality and sales outcomes provide a better view than traffic metrics alone. We report those measures where the available data supports them.
Leads first in reporting
Prioritise enquiries and sales.
Combined SEM report
Review search platforms together.
Monthly account summary
Explain what moved and what is next.
Budget optimised monthly
Put spend behind stronger outcomes.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We examine costs, searches and tracking.
We pick offers, searches and pages to promote.
We create focused campaigns and budgets.
We test calls, forms, pages and tracking first.
We cut poor searches and focus on useful enquiries.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads