
Our campaigns keep bidding against each other for the same searches.
sem agency petaling jaya
For Petaling Jaya, Seed Light is an SEM agency managing Google and Microsoft Advertising, with adverts, bidding, lead tracking and landing pages.



The stack
The paid search stack
Where we work
We build paid search to suit search terms and customer demand throughout Petaling Jaya.
We also work with businesses in Damansara Jaya, Taman Tun, Mutiara Damansara, Ara Damansara, Sungai Way and Kota Damansara.

Campaigns are structured so budget can be moved between services without rebuilding anything, which is the practical reason structure matters at all.
Businesses based in this area

Where several advertisers bid on the same terms, advert relevance and the landing page are the levers under your own control, and both are measured in the account.
Businesses based in this area

Calls are imported with a minimum duration attached, reducing the chance that a wrong number is counted as a conversion and used to guide later bidding.
Businesses based in this area

Brand and non brand terms are split into separate campaigns, because blending them hides how the account performs on the searches it actually has to win.
Businesses based in this area

Ad scheduling suits an account where enquiries are only answered in office hours, and the hours are chosen from the data rather than from the calendar.
Businesses based in this area

Audience lists are layered onto search campaigns for observation first, so how each group behaves is measured before any bid adjustment is made.
Businesses based in this area
Common problems
These search account problems make it harder to spot wasted spend, track leads and improve adverts.

Our campaigns keep bidding against each other for the same searches.

The negative keyword list sits untouched month after month.

Ordinary page views are being counted as customer leads.

Every advert sends people to the same general page.

Reports show results but nobody explains what changed.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Set up campaigns for each offer and goal.

Choose keywords used by people ready to buy.

Remove unrelated terms from search ads.

Test adverts to learn which copy converts.

Back high-intent searches with higher bids.

Build enquiry pages for advert traffic.
What matters
Once certain keywords show consistent lead or sales performance, they become stronger candidates for additional investment. We scale from that evidence instead of expanding the account blindly.
Review search language
Use real queries to sharpen intent.
Negative list expanded
Turn repeat waste into exclusions.
Spam removed from lead data
Keep reports centred on real prospects.
Cut non-performing terms
Redirect budget away from weak traffic.

Search intent gives the campaign a clear signal about what the customer wants. We use tightly aligned ads and pages so the offer appears in the right context.
Search intent mapped
Connect different queries to right pages.
Budgets kept independent
Prevent lower-value activity taking over.
Control keyword matching
Set how far terms can stretch.
Straightforward account
Keep the setup easy to optimise.

Some searches attract expensive clicks without producing enough business. We identify those patterns and adjust bidding or targeting so the account protects budget from weak traffic.
Strong keyword-page fit
Make the destination match the targeting.
SEM message continuity
Keep wording and offer aligned.
Phone-friendly Results
Keep paid-search pages responsive.
Measure against baseline
Know whether each change helped.

When tracking is set up properly, a lead can be linked to the campaign and search behaviour behind it. That gives clearer evidence for budget and optimisation decisions.
Track search to sales
Measure what happens after the click.
Single cross-platform report
Keep search channels comparable.
Monthly plain-English recap
Turn account data into decisions.
Spend reviewed by results
Shift budget when performance changes.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We check campaign setup, costs, searches and leads.
We outline offers, searches and pages for campaigns.
We arrange adverts, keywords and budgets.
We confirm forms, calls, links and tracking work.
We adjust spend and cut weak searches using leads.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads