SEM Agency Penang | Paid Search Cleaned Up Every Week

The stack

Built on the platforms you trust

Where we work

Penang, area by area

Pick an area to see who trades there and what the work looks like for them.

George Town, PenangHeritage and F&B

An overview of the George Town heritage core in Penang with the sea beyond

Half your customers here are walking past and half are planning a trip from another country. The site has to answer both: opening hours and a map for one, photos and a booking form for the other.

Who we typically work with here

Cafes and restaurants
Boutique hotels
Galleries and shops
Law and accounting firms

Talk about George Town, Penang

We also work with businesses in Gelugor, Jelutong, Tanjung Bungah, Bukit Mertajam, Seberang Jaya and Balik Pulau.

Sound familiar?

What usually happens in Penang

Penang sells to two audiences.Local trade searches on a phone and calls within the minute, and visitors plan weeks ahead.Most sites here answer one and lose the other.

A location report where most clicks come from outside the state

Reason 01

Clicks arrive from people far too far away to ever visit.

A single campaign covering the island and the mainland together

Reason 02

One campaign covers the island and the mainland at the same time.

An auction table where a rival ranks above you at a lower cost

Reason 03

Your advert costs more per click than the one sitting above it.

A keyword list where every keyword is set to broad match

Reason 04

Broad match is switched on and the engine spends where it likes.

A search terms report that has never been reviewed

Reason 05

The search term report has never once been opened.

The good news

Every one of these is the first thing we fix.

Fix mine

What we manage

What an SEM agency in Penang manages

The shape of the account

Separate campaigns for the island, the mainland and each service.

Keywords and how they match

The searches you pay for, and how close they must be.

Weekly search term cleaning

Blocking the searches that will never bring you work.

Advert testing

Two headlines live at once until one of them wins.

Bidding

Set against calls and forms, then adjusted on results.

Landing pages

The page the click lands on, built to bring leads.

What matters

What makes a search account efficient

The waste

Cutting the waste comes first

Small budgets punish waste hardest. Every week we read what people really searched for and block the ones that were never going to buy from you.

Checked every Monday

A weekly pass through the search term report.

Added to the block list

Once blocked, that search stops costing you.

Junk leads stripped out

Spam form fills kept out of the count.

Small budgets go further

What is left buys clicks from real buyers.

A search terms report with unwanted searches ticked ready to be blocked

The structure

Account structure comes before anything else

One campaign covering the island and the mainland tells you nothing. Split it, and each area gets its own advert, its own budget and its own numbers.

Island and mainland split

George Town and Butterworth kept in separate campaigns.

A tight theme per group

The advert answers the search that triggered it.

Loose matching reined in

The engine held close to the words you chose.

Few enough parts to run

An account a person can read in an hour.

A campaign list split into separate island and mainland campaigns with their own budgets

What a click costs

A better Quality Score lowers your bill

Google charges you less when the keyword, the advert and the page all say the same thing. On a small budget that discount buys real extra clicks.

The same promise repeated

Search, advert and page all carrying one offer.

A page that opens fast

Slow pages score worse and cost you more.

Written for the search

The advert repeats the words that were typed.

Improved keyword by keyword

The worst scores worked on first, then rechecked.

A close up of a keyword table with Quality Score rising from four to nine

The reporting

Reported in phone calls and form leads

Impressions and clicks fill a report and pay nobody. Each month you get what a lead cost, where it came from, and what we changed.

Every call traced back

The search behind each call recorded.

Forms matched to campaigns

You see which campaign produced which lead.

Island against mainland

Both sides compared on the same page.

Plain words each month

One page on what changed and why.

A monthly paid search report showing calls, form leads and cost per lead

How it works

How we run your paid search

Week 1
Look at the account
What runs today, and what it has been costing you.
Week 2
Split it up
Island, mainland and each service given their own campaign.
Weekly
Clear the waste
Search terms read and blocked, week in week out.
Ongoing
Improve the adverts
Headlines and pages tested, and the winner kept.
Monthly
Report the numbers
Calls, forms, and what each one of them cost.

How we compare

See how they compare

What you get	Set and forget	Seed Light	Big agency
Search terms read every week	No	Yes	Sometimes
Negative keywords kept up	No	Yes	Sometimes
Bidding set to calls and forms	No	Yes	Yes
Landing pages included	No	Yes	Add-on
The accounts stay yours	Sometimes	Yes	No
Month to month	Yes	Yes	No

What you get	Set and forget	Seed Light	Big agency
Search terms read every week	No	Yes	Sometimes
Negative keywords kept up	No	Yes	Sometimes
Bidding set to calls and forms	No	Yes	Yes
Landing pages included	No	Yes	Add-on
The accounts stay yours	Sometimes	Yes	No
Month to month	Yes	Yes	No

Packages

Three packages to choose from

Each package is scoped on a call, around the campaigns you actually run.

Health check

Accounts running now that nobody has properly looked at.

What's included

Wasted searches counted from the report
Structure and match types reviewed
Landing pages checked against the adverts
Conversion tracking tested with a real submission
Findings written in plain words
A single job, no retainer

Book a call

Managed search

Businesses where paid search is the main source of work.

What's included

Island and mainland campaigns run separately
Search terms cleared out weekly
Negatives added as they appear
Two adverts always running against each other
Bidding aimed at calls and bookings
A monthly figure for cost per lead

Book a call

Full paid search

Several campaigns, two engines and a budget worth protecting.

What's included

Both Google and Microsoft handled
Malay and English ad groups run apart
One landing page per offer
Quality Score lifted keyword by keyword
Call tracking set up and monitored
A review call twice a month

Book a call

You hold the accounts and the budget. Our fee covers the management, month to month.

Straight answers

Common questions

The questions we get asked first. Answered simply, with no sales talk.

Yes, in most cases. Someone in George Town choosing where to go this afternoon and someone in Butterworth collecting three quotes want different adverts and different pages. Split campaigns also show you which side of the water pays you back, which one budget can never do.

It is, as long as the account is tight. A small budget punishes waste hardest, so the first month goes on cutting the searches you should never have appeared for. What is left then buys clicks from people who can actually buy from you.

Not on day one. Google carries almost all of the searching around here, so that is where the work starts. Once Google is clean and paying for itself, Microsoft often adds cheaper clicks from an older audience, and you see the figures before it goes live.

It depends on how many campaigns the account needs and whether the pages behind the adverts are part of the job. One campaign for one service is small work. Separate island and mainland campaigns, two engines and new landing pages is a much bigger one, so we scope it on a call and quote line by line.

Yes, once the waste is gone. A tight account spending a modest amount on searches with real buying intent beats a loose account spending several times more on browsers. The first month is mostly subtraction, and that is the month that changes what everything after it costs.

Often yes, and it is cheaper than people assume. Plenty of searching here happens in Malay, competition for those words is lighter, and clicks cost less as a result. It needs its own ad group and its own adverts, because a translated headline reads like one.

You will see clicks on day one and a fair read on cost per lead after about four weeks of steady traffic. Volumes here are smaller than in the city, so a single week can look strange. We judge changes over a month, never over a good Tuesday.

It is a word or phrase that stops your advert appearing. Add jobs, free, DIY or a service you do not offer, and every future search containing it costs you nothing. The list should get longer every single week, and on most accounts we take over it is empty.

You do. The Google and Microsoft accounts are opened in your name with us added as a user, so the campaigns, the history and the conversion data stay with you. Ending the arrangement is a matter of removing our access.

Yes, and it usually makes the biggest single difference. Sending paid clicks to a homepage with a menu leaks money in a way no amount of bid tuning recovers. We build a page per offer, then judge it on leads rather than on how it looks.

Yes. We are in Relau, near Bayan Lepas, and we have worked with Penang businesses since 2017. You can meet us, and most projects still run on calls and shared files because that is faster for both sides.

Yes. Butterworth, Bukit Mertajam, Seberang Jaya and the rest of Seberang Perai are the same job as the island. Mainland searches are usually less contested, so there is often room to move faster there.