
The account was launched and has not been checked since.
sem agency ipoh
For Ipoh businesses, Seed Light is an SEM agency managing Google and Microsoft Advertising, with keywords, ads, bids, landing pages and lead tracking.



The stack
The paid search stack
Where we work
We shape paid search around search terms and customer demand in Ipoh.
We also work with businesses in Menglembu, Simpang Pulai, Chemor, Batu Gajah, Gunung Rapat and Falim.

One advert answering one search is the point of an ad group, so a crowded group can be broken into smaller themes during an account tidy-up.
Businesses based in this area

Tracked calls are counted with a duration threshold, since a ten second call and a ten minute call are plainly not the same result.
Businesses based in this area

Negative keywords are added at the right level, because one placed on the campaign can undo what an ad group was carefully built to reach.
Businesses based in this area

Tasek search terms are reviewed for queries that do not match the offer, with those terms excluded so later spending stays closer to relevant searches.
Businesses based in this area

A small account is judged on wasted spend as much as on results, because the money saved is money available to the searches worth having.
Businesses based in this area

Search term reports are exported and read whole, since patterns across hundreds of queries are invisible when they are reviewed one line at a time.
Businesses based in this area
Common problems
These paid search problems make it harder to reach the right people and track calls.

The account was launched and has not been checked since.

Adverts keep appearing in places the business does not serve.

Calls come through a number that nobody tracks or reports.

Every advert sends visitors to the same landing page.

Bidding keeps paying for clicks that lead nowhere.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we manage

Group campaigns by service and objective.

Target keywords your customers search.

Add negative keywords to block poor fits.

Test advert copy to improve lead quality.

Set bids around searches that produce leads.

Build landing pages for advert visitors.
What matters
Paid search should move money toward the queries that justify their cost. We use conversion performance to increase investment in stronger terms and reduce persistent waste.
Search term audits
Review queries consuming budget.
Negative keywords updated
Add exclusions from live account data.
Clean conversion data
Remove spam from performance results.
Cut spend that does not fit
Take poor-intent terms out.

Commercial searches can connect the business with customers who are ready to compare, call or purchase. We build campaigns around those moments rather than broad traffic alone.
Landing page fit
Use page relevance to support conversion.
Budgets controlled
Protect stronger campaigns from overlap.
Keyword flexibility
Choose match types from real results.
Simple enough to manage well
Keep the account clear and practical.

A high click price may be acceptable for a valuable lead and wasteful for a weak query. We assess cost in context and manage bids around expected commercial return.
Landing page relevance
Give visitors content fitting the term.
SEM message alignment
Keep the offer consistent end to end.
Fast mobile destination
Make the page efficient on phones.
Test every adjustment
Use data to judge the change.

Keyword performance becomes more useful when it is connected to real enquiries. We use conversion tracking to identify the terms that generate opportunities rather than simply visits.
Business-result tracking
Measure paid search by leads and revenue.
Google and Microsoft view
Compare both platforms easily.
Monthly Results notes
Keep reporting useful and concise.
Investment reviewed monthly
Adjust budgets from results.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We check spend, searches, campaigns and leads.
We choose searches and pages to promote.
We organise adverts, keywords and budgets.
We check forms, calls, links and tracking first.
We cut wasted clicks and strengthen your campaigns.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Search terms reviewed weekly | We read the search terms report each week | Search term review is commonly monthly |
| Negative keywords maintained | Negatives added every week as terms appear | Negative lists are often built once at launch |
| Conversion tracking tested before launch | Test leads sent through before spending | Tracking is commonly inherited and untested |
| Reporting tied to leads and cost per lead | Leads and cost per lead in every report | Reports commonly lead on clicks and impressions |
| You own the advertising account | The ad account stays in your name | Accounts often sit in the provider's manager |
| Month to month, 30 days notice | Rolling monthly by default | Minimum terms of several months are common |
Packages
Quoted after a call, on the size of the account and the spend behind it.
Businesses starting with search ads.
What's included
Businesses growing a search ad account.
What's included
Businesses managing larger search activity.
What's included
Your budget goes straight to the engines from your own accounts. We charge for the management, month to month by default.
Swipe the table to compare all three.
| Detail | LaunchBusinesses new to paid search | GrowthBusinesses growing search spend | ScaleBusinesses with larger search budgets |
|---|---|---|---|
| Budget and engines | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Campaigns running at once | 2 | 4 | 6 |
| Keyword groups inside your campaigns | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Ads on search results | Included | Included | Included |
| Ads written from your site's pages | Included | Included | Included |
| Products with photo and price | Included | Included | Included |
| One campaign across the engine's channels | Included | Included | Included |
| Your ads on Bing and Microsoft's search network | Add-on | Add-on | Add-on |
| What you get | |||
| Headlines and descriptions written by us | 4 | 8 | 12 |
| Your account checked and fixed at setup | Included | Included | Included |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Searches blocked from your ads | Included | Included | Included |
| Wasted searches removed weekly | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Microsoft's tracking code | Add-on | Add-on | Add-on |
| Pages built for a campaign | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing a paid search account to anyone.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads