
The budget goes to whichever platform happened to be set up first.
advertising agency penang
Seed Light is an advertising agency in Penang. We run Google Ads, social ads and video campaigns, make new creative, set up tracking and report calls and leads.



The stack
Paid advertising platforms we work across
Where we work
We plan advertising around local audiences and buying demand across Penang.
We also work with businesses in Gelugor, Jelutong, Tanjung Bungah, Bukit Mertajam, Seberang Jaya and Balik Pulau.
Our office is in Relau, on the island. Get directions on Google Maps, or book a call and we will come to you.

Campaigns can focus on the products and services you genuinely want to grow, with location settings used only where being in George Town changes the offer or service area.
Businesses based in this area

B2B and service campaigns can be separated where different offers need different keywords, adverts or landing pages.
Businesses based in this area

Where several services share one audience, keeping them in one campaign gathers conversions faster than splitting them and leaving each group short of data.
Businesses based in this area

Search demand for a local service is easier to read when calls are tracked, since the phone can record results that a form-only report leaves out.
Businesses based in this area

Batu Ferringhi campaigns can separate distinct offers into their own keyword groups, adverts and landing pages, keeping the wording relevant to what each advert promotes.
Businesses based in this area

Mainland activity can be reported separately when you want to understand where enquiries and customers are coming from.
Businesses based in this area
Common problems
These campaign problems make it harder to match adverts, track enquiries and judge spending.

The budget goes to whichever platform happened to be set up first.

The same adverts run until someone finally complains about them.

Enquiries come in, but nobody can see which adverts brought them.

People click an advert and land on a page about something else.

The monthly report shows reach and clicks, but leaves out leads.
Where we start
Fix the biggest problem first
We prioritise the issues most likely to affect leads, sales or wasted time instead of trying to change everything at once.
What we run

Target search ads to people seeking help.

Show social ads to potential customers.

Make video adverts that clarify your offer.

Run shopping ads with images and prices.

Retarget visitors who showed interest.

Design ad visuals and create the copy.
What matters
Customers are more likely to consider brands they already recognise. We use advertising to build that recognition before the decision stage and keep creative fresh enough to hold attention.
Regular creative production
Keep new copy and visuals entering.
Paid-media creative formats
Use stills and video where they fit.
Rotate tired ads early
Replace overused creative sooner.
Offer stays consistent
Keep one reason to act across media.

More reach is only useful if commercial performance holds up. We expand campaigns that are generating leads or sales while keeping cost and quality under review.
Lead and sales tracking
Connect campaigns to real outcomes.
Cross-channel report
See paid performance in one view.
Monthly campaign update
Keep changes easy to understand.
Spend follows results
Put more budget behind what works.

The value of media spend depends on both the campaign and the destination. We improve the full journey so the promise in the advert continues through to the conversion step.
Advert promise carried
Match what earned the click.
Dedicated paid campaign page
Give each campaign a relevant page.
One response path
Keep the page focused on one action.
Mobile speed built in
Protect paid clicks from slow pages.

Different paid channels reach buyers in different contexts. We combine the ones that fit the offer so more potential customers can discover and consider the business.
Search-led advertising
Meet active demand through search.
Social and video reach
Create exposure before people search.
Common campaign promise
Keep expectations aligned everywhere.
Spend follows performance
Reallocate budget from measured results.

Case studies
Real client projects, each with its own case study page, shown beside demo concepts built to show our approach across different industries.
100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to13x
Return on Meta ad spend
Tallied from client ad accounts and store reports. See the numbers on our results page.
How it works
We inspect past ads, costs, enquiries and history.
We decide what to advertise and where.
We write copy and produce visuals for each advert.
We test calls, forms and setup before ads start.
We review results and improve ads and reach.
What to compare
| What you get | Seed Light | Other competitors |
|---|---|---|
| Creative produced for your campaigns | Images, video and copy made in house | Creative is often billed separately |
| Conversion tracking included | Leads and sales tracked, then re-checked | Tracking is commonly set up once, then left |
| You own the advertising accounts | Opened in your name, with us as a user | Accounts are often opened in the provider's name |
| Reporting tied to leads and sales | Cost per lead reported every month | Reports commonly lead on reach and clicks |
| Tested and adjusted regularly | New creative and tests every month | Review cadence varies, so ask how often |
| Month to month, 30 days notice | A rolling agreement, ended with notice | Minimum terms of several months are common |
Packages
Every advertising plan is quoted on what you actually need, after a call.
Businesses ready to make paid ads count.
What's included
Businesses growing across paid channels.
What's included
Businesses with a bigger paid media plan.
What's included
Advertising spend is billed directly through your own platform account. We charge for the work, month to month by default.
Swipe the table to compare all three.
| Detail | StarterBusinesses testing one channel | GrowthBusinesses ready for two channels | ScaleBusinesses ready for three channels |
|---|---|---|---|
| Budget and channels | |||
| Monthly ad budget, paid by you to the platform | Up to RM5,000 | Up to RM15,000 | RM15,000+ |
| Search, social, video or shopping ads | 1 | 2 | 3 |
| Campaigns running at once, all channels combined | 2 | 4 | 6 |
| Ad sets, or ad groups on Google, across channels | 6 | 12 | 18 |
| Ads running at once, all versions included | 12 | 24 | 36 |
| Your competitors' ads, checked at setup | Included | Included | Included |
| Creative | |||
| Image ads designed by us | 4 | 8 | 12 |
| Your finished videos, run as ads | Included | Included | Included |
| Your clips edited into ads | Add-on | Add-on | Add-on |
| A photographer booked for you | Add-on | Add-on | Add-on |
| A videographer booked for you | Add-on | Add-on | Add-on |
| Targeting and testing | |||
| Ads shown again to past visitors | Included | Included | Included |
| Audiences and product feeds managed | Included | Included | Included |
| New versions tested against the best | Included | Included | Included |
| Tracking and pages | |||
| Leads and sales tracked | Included | Included | Included |
| Calls from ads counted as leads | Included | Included | Included |
| Microsoft's tracking code, when Microsoft ads run | Included | Included | Included |
| Sale values sent back to guide bidding | Included | Included | Included |
| Tracks leads and sales from Meta ads | Included | Included | Included |
| Tracks visits and conversions | Included | Included | Included |
| Pages built for your ads | Add-on | Add-on | Add-on |
| Management and reporting | |||
| Time until your first work goes live | 1 to 2 weeks | 1 to 2 weeks | 2 to 4 weeks |
| How often campaigns are adjusted | Daily | Daily | Daily |
| Cost per lead and sales, every month | Included | Included | Included |
| A call on results and next steps | Monthly | Monthly | Monthly |
| Cancel with 30 days notice | Month to month | Month to month | Month to month |
| Everything stays in your name | Included | Included | Included |
IncludedAdd-onAvailable at extra cost
Straight answers
What owners ask before handing an advertising budget to anyone.
Where to go next
Every stage of the advertising agency service is set out on its own page.
Who this is for
Anywhere a customer researches before they buy.
Let’s talk
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads