Free tool
Business Growth Calculator: Project What Growth Could Be Worth
Seed Light built this free growth calculator so you can see, in one screen, how your visitors turn into customers and what a year of that is worth to your business.
Answer five questions and see the yearly revenue your website carries, and what would lift it.
Step 1 of 4
Your visitors
Start with how many people land on your website in a normal month.
A rough number is fine. Check Google Analytics if you have it.
Visitors who get in touch
The share of your visitors who take the action that matters.
A call, a form, a WhatsApp message. Two or three is normal.
People who go on to buy
How good you already are at turning a conversation into a sale.
Your close rate. A rough figure from your own records is fine.
What a customer is worth
Average spend, and how often they come back in a year.
One order or one job, before repeat business.
Put 1 if most customers buy once.
Your result
Enter your numbers and your result will appear here. The calculation runs in your browser.
Book a free 15-minute call and we will help you read the numbers and decide what is worth improving first.
We record the result band you reach, not the numbers you enter.
Free to use, with no sign up. The calculation runs in your browser, so the values you enter are not sent to our server or stored.
The maths
How this calculator works
- 01
Visitors become leads
Your monthly visitors multiplied by the share who get in touch. This is the step a website controls, and it is where most of the money is lost.
- 02
Leads become customers
Your leads multiplied by your close rate. This step is about your sales process, your speed of reply and your pricing, not the website.
- 03
Customers become revenue
Average spend multiplied by how often they buy again in a year. Repeat business is what turns a decent number into a good one.
- 04
Then one point is added
The last figure shows what a single extra point of contact rate would be worth over a year, with the traffic and every later rate held exactly as they are. It is a sensitivity test, not a prediction.
A worked example
A dental clinic gets a steady flow of visitors, turns two in a hundred into calls, and closes a quarter of those. Example only. Replace these assumptions with your own numbers.
- Visitors a month
- 1,200
- Get in touch
- 2 in 100
- Leads a month
- 24
- Close rate
- 25 in 100
- New customers a month
- 6
- New customers a year
- 72
- At 3 in 100 instead
- 36 leads a month, so 50 percent more
- What that assumes
- The same traffic, the same close rate and the same customer value
Straight answers
Common questions
Common questions about the calculation and how to use the result.
Keep going
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Enter last year's sales and the growth you want, and see the monthly spend that target needs.
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Let’s talk
Ready to get more
customers?
Tell us what you want to grow or improve. We’ll reply within one working day with honest advice, even if we do not work together.
Prefer email or a call? hello@seed-light.com · +60 16-411 9138
Results so far
Results from real clients100+
Brands worked with
28,441+
Leads generated
$4.1M+
Sales generated for clients
Up to 13x
Return on Meta ad spend
Tallied from client ad accounts and store reports.
Monthly leads