Website ROI Calculator: Estimate What Better Performance Is Worth

There is no dependable lift without your current data and the proposed changes. Model a conservative range, then compare it with the result after launch.

Because it is the one figure nobody else can supply. Each project is scoped differently, and a number we suggested would be a made up price for a job we have not looked at.

Use gross profit because the website cost must be recovered from the value left after fulfilling the additional sales. Revenue includes costs the business must still pay, so using revenue alone can make the projected return look stronger than it is.

Include hosting and upkeep if you want the full return over several years. Leave them out only when you are comparing the build cost with its initial payback.

A rebuild alone will take a long time to pay back when your traffic is very low. The tool shows that result honestly, giving you a figure you can use when reviewing whether the current level of traffic supports a rebuild.

Yes, a new website can keep producing enquiries after its build cost is recovered. Its value depends on useful traffic, sound upkeep and a clear route to contact you.