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A split test comparing two landing page variants and their conversion rates

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Join Seed Light as a CRO Specialist

Also advertised as: Conversion rate optimisation specialist, Conversion specialist, CRO strategist, Conversion optimisation specialist, Experimentation specialist

In this remote Seed Light CRO specialist role, you find where visitors leave, then plan and review changes to pages, forms and checkout steps using available evidence.

Full-time, contract or internshipRemote, wherever you are3+ years improving live conversion rates
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Job description

CRO specialist

Employment
Full-time, contract or internship
Location
Remote, wherever you are
Experience
3+ years improving live conversion rates
Hours
9am to 5pm Malaysia time

About the role

Traffic is the expensive part and most of it leaves without doing anything. This role works on the surfaces where that happens: the landing page, the form, the basket, the last screen before payment.

The discipline is proving it. Every change is written down with what it was expected to do, and the ones that did nothing are removed rather than quietly kept.

This listing stays up while the role is open, and every application is read.

People in this role work on Seed Light's Landing Pages & Funnels projects.

Responsibilities

  • Find the drop-off points using analytics and session data rather than opinion
  • Rewrite and restructure landing pages, then measure what the change did
  • Fix forms and checkout steps, field by field, including the error states
  • Run tests where the traffic supports them, and say plainly when it does not
  • Keep a written record of every test, including the failures

Requirements

  • You have moved a real conversion rate and can show the before and after
  • You can write, because most conversion work is words rather than layout
  • You understand sample size well enough to not call a winner early
  • You can read session recordings without inventing a story from three of them
  • You can brief a developer precisely enough to get the change shipped

Nice to have

  • You have worked on checkout as well as lead generation
  • You have set up your own tracking rather than briefing it
  • You have run a test that disproved something everyone believed

Tools

GA4, Google Tag Manager, Hotjar or Clarity, Figma, WordPress, Spreadsheets. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.

Your first three months

  • Month 1. You map where visitors are lost across three client sites and rank the fixes.
  • Month 2. The first changes are live, each with a written before and after.
  • Month 3. You own the conversion work across the accounts and what gets tested next.

How to apply

Use the form on this page. Attach your CV and list three things you have worked on, with one line each on what you did. Every application is read by a person and gets an answer, usually within two weeks.

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Hiring

How we hire

Three steps, usually within two weeks, with a clear answer either way.

  1. Day 0

    Send your application

    Share your CV and three examples of work you contributed to, with one line explaining your role in each.

  2. If shortlisted

    A 30-minute call

    We talk through how you work, what you have built before, and what you would like to do next.

  3. By week 2

    A clear answer

    A clear yes or no on your application, with the reason behind it, so you know where you stand.

Straight answers

Questions about this role

Questions candidates usually ask before applying. If yours is not here, add it to the message box on the form.

The growth marketer decides which part of the funnel needs attention. This role designs and evaluates the controlled tests used to improve a specific page or step.

Some accounts have enough traffic for a sound split test and others do not. When the sample is small, the CRO specialist uses past results, user feedback and clear judgement, then describes the limits instead of claiming certainty.

The CRO specialist can make copy and small layout changes directly in WordPress. For larger changes, the role plans and reviews the work instead. Send a relevant sample showing a change you made yourself, the judgement behind it and what you learned from the result.

You test the client idea after recording what you expect to happen. That written expectation turns a disagreement into evidence whichever result the test produces.

You say so directly. No amount of button colour fixes a proposition nobody wants, and clients here are told that rather than sold another round of testing.

Send one change you made, why you thought it would work, and what actually happened. A test that failed and taught you something is a perfectly good answer.

Apply for CRO specialist

Send it through the form on this page. Show us something you built rather than describing it. Every application gets an answer.

Applying for

CRO specialist

Fields marked * are required. A monthly figure or range in your own currency is fine. It is a starting point for the conversation, not a commitment. Your CV is used only for recruitment and kept within Seed Light's hiring records. Read our privacy policy.

Prefer email? Send your application to careers@seed-light.com with the role in the subject line.

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