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CRO specialist

Also advertised as: Conversion rate optimisation specialist, Conversion specialist, CRO strategist, Conversion optimisation specialist, Experimentation specialist

You find where visitors drop off and fix the pages, forms and checkout steps that lose them. The role is remote, worked from anywhere in Malaysia, with the option of time in the Pulau Pinang studio. Apply with the form on this page, and you get an answer either way.

Full time or contractRemote, Malaysia3 years or more improving live conversion rates

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Job description

CRO specialist

Employment: Full time or contract
Location: Remote, Malaysia
Experience: 3 years or more improving live conversion rates
Hours: 9am to 5pm Malaysia time

About the role

Traffic is the expensive part and most of it leaves without doing anything. This role works on the surfaces where that happens: the landing page, the form, the basket, the last screen before payment.

The discipline is proving it. Every change is written down with what it was expected to do, and the ones that did nothing are removed rather than quietly kept.

Responsibilities

Find the drop-off points using analytics and session data rather than opinion
Rewrite and restructure landing pages, then measure what the change did
Fix forms and checkout steps, field by field, including the error states
Run tests where the traffic supports them, and say plainly when it does not
Keep a written record of every test, including the failures

Requirements

You have moved a real conversion rate and can show the before and after
You can write, because most conversion work is words rather than layout
You understand sample size well enough to not call a winner early
You can read session recordings without inventing a story from three of them
You can brief a developer precisely enough to get the change shipped

Useful, not required

You have worked on checkout as well as lead generation
You have set up your own tracking rather than briefing it
You have run a test that disproved something everyone believed

Tools

GA4, Google Tag Manager, Hotjar or Clarity, Figma, WordPress, Spreadsheets. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.

Your first three months

Month 1. You map where visitors are lost across three client sites and rank the fixes.
Month 2. The first changes are live, each with a written before and after.
Month 3. You own the conversion work across the accounts and what gets tested next.

How to apply

Use the form on this page. Attach your CV and list three things you have worked on, with one line each on what you did. Every application is read by a person and gets an answer, usually within two weeks.

Apply for this role

Hiring

How we hire

Four steps, two weeks end to end, and an answer either way.

Day 0
Send your work
Fill in the form with your CV and three things you have worked on, with one line each on what you did.
Within 3 days
A 30 minute call
How you work, what you have shipped, and what you want to be doing next year.
Week 1
A short paid task
A small real brief, so we both see what working together is like. We pay for it.
By week 2
An answer in a week
Yes or no, with a reason either way.

Straight answers

Questions about this role

The things people ask before applying. If yours is not here, put it in the message box on the form.

The growth marketer works out which part of the funnel is costing the most and decides where effort goes. This role owns the on-site surfaces and does the work: the page, the form, the checkout.

On some accounts yes, on many no. Where the numbers are too small for a split test, the work is evidence plus judgement and is described as exactly that, rather than dressed up as statistics.

Copy and small layout changes in WordPress often yes. Anything structural goes to a developer from your write up, which needs to be specific enough that they do not have to ask.

You test it, having written down what you expect to happen. That record is what turns a disagreement into evidence, and it works in both directions.

Then you say so. No amount of button colour fixes a proposition nobody wants, and clients here are told that rather than sold another round of testing.

One change you made, why you thought it would work, and what actually happened. A test that failed and taught you something is a perfectly good answer.

Apply for CRO specialist

Attach your CV and tell us three things you have worked on. Every application gets an answer.

Would rather use email? Write to careers@seed-light.com with the role in the subject line.

Also open

Other roles we are hiring for

All 28 roles

Job description

CRO specialist

Employment: Full time or contract
Location: Remote, Malaysia
Experience: 3 years or more improving live conversion rates
Hours: 9am to 5pm Malaysia time

About the role

Traffic is the expensive part and most of it leaves without doing anything. This role works on the surfaces where that happens: the landing page, the form, the basket, the last screen before payment.

The discipline is proving it. Every change is written down with what it was expected to do, and the ones that did nothing are removed rather than quietly kept.

Responsibilities

Find the drop-off points using analytics and session data rather than opinion
Rewrite and restructure landing pages, then measure what the change did
Fix forms and checkout steps, field by field, including the error states
Run tests where the traffic supports them, and say plainly when it does not
Keep a written record of every test, including the failures

Requirements

You have moved a real conversion rate and can show the before and after
You can write, because most conversion work is words rather than layout
You understand sample size well enough to not call a winner early
You can read session recordings without inventing a story from three of them
You can brief a developer precisely enough to get the change shipped

Useful, not required

You have worked on checkout as well as lead generation
You have set up your own tracking rather than briefing it
You have run a test that disproved something everyone believed

Tools

GA4, Google Tag Manager, Hotjar or Clarity, Figma, WordPress, Spreadsheets. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.

Your first three months

Month 1. You map where visitors are lost across three client sites and rank the fixes.
Month 2. The first changes are live, each with a written before and after.
Month 3. You own the conversion work across the accounts and what gets tested next.

How to apply

Apply for this role

CRO specialist

About the role

Responsibilities

Requirements

Useful, not required

Tools

Your first three months

How to apply

How we hire

Send your work

A 30 minute call

A short paid task

An answer in a week

Questions about this role

Apply for CRO specialist

Other roles we are hiring for

CRO specialist

About the role

Responsibilities

Requirements

Useful, not required

Tools

Your first three months

How to apply

How we hire

Send your work

A 30 minute call

A short paid task

An answer in a week

Questions about this role

Apply for CRO specialist

Other roles we are hiring for