Job description
Meta Ads specialist
- Employment
- Full time or contract
- Location
- Remote, Malaysia
- Experience
- 2 years or more buying Meta ads
- Hours
- 9am to 5pm Malaysia time
About the role
Meta is a creative channel. Targeting settles quickly, so what decides the result is the offer and the ad itself, and the answer keeps expiring. This role is a loop of new angles, tested honestly, with the losers cut.
The job goes past buying media. You decide what the ad should say, brief or shoot the creative, and read the results well enough to know which part failed.
Responsibilities
- Plan and buy Facebook and Instagram campaigns for client offers
- Write the hooks and brief the creative, then test them against each other
- Keep the pixel, events and conversions API reporting correctly
- Refresh creative early, before fatigue eats the account
- Report what each offer produced, and what is being tested next
Requirements
- You have bought Meta ads with a real budget and can talk through the results
- You know the difference between a creative problem and a targeting problem
- You can write a hook, and judge one honestly
- You know pixel setup, standard events and the conversions API
- You cut a losing ad quickly rather than waiting for it to recover
Useful, not required
- You have shot or edited simple video creative yourself
- You have run lead ads and worked the follow-up with the client
- You have advertised for a store as well as for services
Tools
Meta Ads Manager, Meta Events Manager, Google Tag Manager, GA4, Canva or CapCut. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.
Your first three months
- Month 1. You audit the live accounts, fix the tracking, and get a creative test running.
- Month 2. You own a set of accounts, with a creative pipeline behind each one.
- Month 3. You set how Meta is run here and what a client is told about it.
How to apply
Use the form on this page. Attach your CV and list three things you have worked on, with one line each on what you did. Every application is read by a person and gets an answer, usually within two weeks.
Apply for this role