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A Meta Ads Manager panel showing results by ad set and creative

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Join Seed Light as a Meta Ads Specialist

Also advertised as: Facebook Ads specialist, Paid social specialist, Meta media buyer, Facebook media buyer, Paid social manager

The remote Seed Light Meta ads specialist role manages Facebook and Instagram campaigns. You test creative angles and check the tracking behind leads and sales.

Full-time, contract or internshipRemote, wherever you are2+ years buying Meta ads
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Job description

Meta Ads specialist

Employment
Full-time, contract or internship
Location
Remote, wherever you are
Experience
2+ years buying Meta ads
Hours
9am to 5pm Malaysia time

About the role

Meta is a creative channel. Targeting settles quickly, so what decides the result is the offer and the ad itself, and the answer keeps expiring. This role is a loop of new angles, tested honestly, with the losers cut.

The job goes past buying media. You decide what the ad should say, brief or shoot the creative, and read the results well enough to know which part failed.

There is no closing date on this role. Applications are read in the order they come in.

People in this role work on Seed Light's Meta Ads projects.

Responsibilities

  • Plan and buy Facebook and Instagram campaigns for client offers
  • Write the hooks and brief the creative, then test them against each other
  • Keep the pixel, events and conversions API reporting correctly
  • Refresh creative early, before fatigue eats the account
  • Report what each offer produced, and what is being tested next

Requirements

  • You have bought Meta ads with a real budget and can talk through the results
  • You know the difference between a creative problem and a targeting problem
  • You can write a hook, and judge one honestly
  • You know pixel setup, standard events and the conversions API
  • You cut a losing ad quickly rather than waiting for it to recover

Nice to have

  • You have shot or edited simple video creative yourself
  • You have run lead ads and worked the follow-up with the client
  • You have advertised for a store as well as for services

Tools

Meta Ads Manager, Meta Events Manager, Google Tag Manager, GA4, Canva or CapCut. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.

Your first three months

  • Month 1. You audit the live accounts, fix the tracking, and get a creative test running.
  • Month 2. You own a set of accounts, with a creative pipeline behind each one.
  • Month 3. You set how Meta is run here and what a client is told about it.

How to apply

Use the form on this page. Attach your CV and list three things you have worked on, with one line each on what you did. Every application is read by a person and gets an answer, usually within two weeks.

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Hiring

How we hire

Three steps, usually within two weeks, with a clear answer either way.

  1. Day 0

    Send your application

    Share your CV and three examples of work you contributed to, with one line explaining your role in each.

  2. If shortlisted

    A 30-minute call

    We talk through how you work, what you have built before, and what you would like to do next.

  3. By week 2

    A clear answer

    A clear yes or no on your application, with the reason behind it, so you know where you stand.

Straight answers

Questions about this role

Questions candidates usually ask before applying. If yours is not here, add it to the message box on the form.

Yes, Facebook Ads specialist, paid social specialist and media buyer are all names for this job, which is why there is one page rather than four near identical ones.

The Meta ads specialist briefs the creative, and the design role produces it. Being able to cut a simple video or lay out a static advert can move the work faster, but those production skills are welcome rather than required for the role.

Tracking is part of the Meta ads specialist role because campaign reports depend on the events being sent. The specialist checks the agreed conversion actions, tests that events arrive and flags gaps between platform reports and client records.

Creative is refreshed when the account shows fatigue. You work closely with the designer so new angles can be prepared before performance keeps falling.

You diagnose whether the cause is creative fatigue, an audience issue, a delivery change or broken tracking, then state what the evidence supports.

Yes, when the client can follow up properly. If their response process is weak, that gets fixed before a lead campaign starts sending people to them directly.

Apply for Meta Ads specialist

Send it through the form on this page. Show us something you built rather than describing it. Every application gets an answer.

Applying for

Meta Ads specialist

Fields marked * are required. A monthly figure or range in your own currency is fine. It is a starting point for the conversation, not a commitment. Your CV is used only for recruitment and kept within Seed Light's hiring records. Read our privacy policy.

Prefer email? Send your application to careers@seed-light.com with the role in the subject line.

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