Marketing automation specialist

Job description

Marketing automation specialist

Employment

Full time or contract

Location

Remote, Malaysia

Experience

3 years or more in CRM and campaign systems

Hours

9am to 5pm Malaysia time

About the role

A lead arrives and then something has to happen: it lands in the right place, the right person is told, the right sequence starts and the outcome comes back so the ads can be judged honestly. This role builds that.

It is where marketing stops being campaigns and starts being a system. Most of these clients lose leads in the gap between a form and a follow up, and this is the role that closes it.

Responsibilities

• Build lead capture and routing, from the form to the person who will call
• Set up and maintain the CRM: fields, stages, and what actually gets used
• Build the triggers behind sequences, scoring and reminders
• Push results back to the ad platforms so spend is judged on real outcomes
• Keep the data clean, deduplicated and consented

Requirements

• You have built marketing systems that ran unattended for months
• You know a CRM properly rather than having clicked around one
• You understand APIs, webhooks and how systems fail quietly
• You are careful with personal data and consent records
• You document what you built, because nobody can maintain a black box

Useful, not required

• You have fed offline conversions back into Google or Meta
• You have migrated a CRM without losing history
• You have worked with WhatsApp as a real channel rather than an afterthought

Tools

n8n, HubSpot or a similar CRM, Mailchimp or Klaviyo, Google Tag Manager, WhatsApp Business API, Google Sheets. The licences and subscriptions the job needs are paid for, and knowing every one of these already is not expected.

Your first three months

• Month 1. You map what happens to a lead today on three accounts, and where they are lost.
• Month 2. Capture, routing and follow up rebuilt on two of them, with the record kept clean.
• Month 3. You own the marketing systems across the accounts and how results are fed back.

How to apply

Use the form on this page. Attach your CV and list three things you have worked on, with one line each on what you did. Every application is read by a person and gets an answer, usually within two weeks.