Branding
Look like a business people trust
Branding articles from Seed Light for young businesses: choosing a name, a logo, colours, photography and a tone of voice that sounds like a person.
Every article on Branding
10 articles. The branding set, newest first. Names, logos, colour, photos and the way a business sounds when it writes.
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Brand Guidelines: What They Are and What to Include
Brand guidelines are the rulebook that keeps your logo, colours, fonts and voice consistent. See what to include and how to build a simple one-page guide.
How to Name a Business and Check the Name
How to name a business, step by step: the five naming approaches, six criteria for a strong name, plus how to check domain and trademark availability.
What Is Brand Voice and How to Define Yours
Brand voice is how your brand sounds in words. Learn the difference between voice and tone, the four dimensions, and how to define a brand voice that fits you.
Brand Positioning: How to Define Your Place in the Market
Brand positioning is the distinct place your brand takes in a customer's mind. Learn what it is, why it matters, and how to write a positioning statement.
What Is Brand Strategy? Decide What Your Brand Stands For
A plain, practical guide to brand strategy for small business: the 6 parts, how it differs from brand identity, and how to build one before your logo.
Brand Identity: What It Is and How to Build One
Brand identity is the visible and verbal system that shows your brand, from logo to voice. Here is what it includes and how to build one that stays consistent.
How to Choose Brand Colors That Work Together
How to choose brand colors without the pseudo-science: build a small palette by role, fit your brand and audience, and keep every text pairing readable.
7 Types of Logos and When to Use Each One
A plain guide to the 7 types of logos: wordmark, lettermark, pictorial, abstract, mascot, combination mark and emblem. See which one suits your business.
What Makes a Good Logo? The 5 Classic Principles
What makes a good logo? A good logo is simple, memorable, versatile, appropriate and timeless. Here is a plain guide, plus how to test your own logo in minutes.
Small Business Branding: The Four Parts That Matter
Small business branding covers your look, your voice and how you behave. The four parts of a brand, why it matters, and how to build one on almost no budget.
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